ʻO Brand ka hōʻike ma waena o nā mea kūʻai aku a me nā huahana.ʻO ia ke koho pilikino o nā mea kūʻai.I ka manawa like, hōʻike ka brand i ke kūlana kiʻekiʻe a me ka ʻike kiʻekiʻe.Ma ka mākeke makaleka, hiki i nā mea kaulana kaulana wale ke hōʻoia i nā mea maka o nā huahana.He hoʻomaikaʻi ikaika loa ia i ka ʻenehana huahana.Ma ke ʻano he huahana kūikawā loa, makemake nui ke kokoleka no ka wikiwiki, logistic a me nā loulou ʻē aʻe.No laila, hiki i nā hōʻailona kaulana wale nō ke hāʻawi i nā mea kūʻai aku me kēia ʻano hōʻoia, a ma ka manawa like e hāʻawi i nā mea kūʻai aku me nā huahana paʻa, kiʻekiʻe.He meaʻai ponoʻī loa ke kokoleka, hiki iā ia ke hoʻonui i nā koi o ka poʻe no ke kūlana ola kino a me ka ʻuhane.ʻO ka nani o ke kokoleka ʻo ia ka ʻono, ka ʻawaʻawa a me ka ʻawaʻawa.Hōʻike kona ʻono i ka ʻike o ke ola.