Inā ʻo kēia kou manawa mua e hoʻopaʻa inoa, e ʻoluʻolu e nānā i kāu pahu leka no ka ʻike hou aku e pili ana i nā pono o kāu moʻokāki Forbes a me kāu mea e hana ai ma hope!

Me kāna koko i hoʻokumu ʻia mai Madagaskar a me nā mokupuni mamao o ka Pākīpika, e like me nā mokupuni ʻo Soloman, Firetree Chocolate – kahi ʻano makaleka akamai UK - ua hoʻokuʻu ʻia ma Lākana, akā ʻike paʻa kona aʻa i kekahi o nā wahi mamao loa o ka honua. .

Hoʻokuʻu ʻia i Iune 2019 e David Zulman, Martyn O'Dare a me Aidan Bishop, nona nā makahiki he 85 i ka ʻoihana kokoleka ma waena o lākou, ʻo Firetree's USP e pili ana i kēia hōʻike, me ka brand e hoʻolauleʻa nei i ke kumu o nā pī koko lua pele. i kumu.

ʻO ka 'huakaʻi' o ka hui, ka mea i loaʻa i nā ʻano like ʻole ʻehiku o ke kokoleka Firetree (mai ka 100% a i ka 69% koko), e hoʻomaka ana ma nā ʻāina moku liʻiliʻi i loaʻa ma ka 'Pacific Ring of Fire' - nā mokupuni mamao o ka Pākīpika hema. a me nā ʻāina ʻo Oceania.ʻO kēia kahi āu e ulu ai ke kumu ahi, a me ka lāʻau koko, me kona mau ʻulaʻula.E ulu ana ia ma ka lepo pele momona i loaʻa ma kēia mau mokupuni.Aia ma ʻaneʻi, a me kekahi mau wahi ʻē aʻe o ka honua, e like me ka mokupuni pele o Madagaskar, kahi i hoʻokumu ai ka hui i kāna koko.

Ua ʻike ka brand i kēia mau terroir lua pele, liʻiliʻi loa no ka noʻonoʻo ʻana i nā makaleka nui a kaulana, e hana i kekahi o nā pīni maikaʻi loa o ka honua.ʻO ka ʻoiaʻiʻo, ʻaneʻane ʻelua hapakolu o ke kokoleka o ka honua mai Ghana a me Ivory Coast, akā ʻo nā ʻāina kahi i loaʻa ai ka koko Firetree, aia wale nō ma luna o 1% wale nō, e hōʻike ana i ka laʻa a me ke ʻano o ka ʻono.

"ʻO ka maʻamau, ʻo nā moʻolelo e pili ana i ke kokoleka super-premium ʻo ia ka 'bean to bar' a me nā moʻolelo 'mea hana hana', me ka ʻike liʻiliʻi o ka brand, mythology a hōʻailona paha," wahi a ka hui."Ma Firetree, makemake mākou e ʻeli hohonu, hoʻomaopopo a hoʻonaʻauao, a ma ka hana ʻana, ke manaʻo nei mākou e hoʻāla i ka manaʻo e pili ana i ka provenance i waena o kā mākou mea kūʻai."

Maʻaneʻi, nā mea hoʻokumu ʻo David Zulman (DZ) a me Martyn O'Dare (Mod), e hōʻike hou aku e pili ana i kā lākou huakaʻi a pehea i hoʻololi ai i ka hoʻomohala ʻana o kā lākou brand.

Hāʻawi ka ʻāina momona a me ka lua pele o nā mokupuni Ring of Fire i ka terroir kūpono no ka paʻakikī ... [+] kokoleka.

MoD: Mai UK mai, ʻaneʻane ʻelua lā a hiki i nā mokupuni kahi e ulu ai kā mākou pīni koko Firetree.ʻO ka manaʻo mua he mea nui a pono ʻoe e hoʻomaʻamaʻa i ka ikaika o ka mālamalama āu e ʻike ai ma laila.Ke hoʻololi ʻoe i kēia, hiki iā ʻoe ke ʻike i nā mokupuni i ko lākou nani nani.ʻO nā māla koko technicolor, aia ma ka ʻaoʻao o nā kahakai i hoʻopaʻa ʻole ʻia, he mea kupaianaha.I koʻu huakaʻi mua ʻana i nā mokupuni, ua ʻike ʻia au i ka maʻemaʻe o ka ea, ke ākea a me ka nele o nā kānaka!

He mau ʻāpana kupaianaha kēia o ka honua, ma ke ʻano o ka nani a me nā moʻomeheu, he aha kahi e kū ai no ʻoe a no ke aha?

MoD: ʻO nā pūnāwai polū ʻulaʻula e pili ana i kahakai ma Vanuatu, ka malu o ka lua pele mauna ʻo Uluman ma ka mokupuni ʻo Karkar a me nā kauhale kiʻi maikaʻi loa aia ma ka hopena o nā alanui kahakai ma ka mokupuni ʻo Solomona - ʻo ia nā wahi e pili ana i koʻu. noʻonoʻo a hana i nā mokupuni i mea kūikawā maoli.

MoD: ʻO Buena Vista kaʻu mokupuni punahele, he mokupuni liʻiliʻi ia ma ka hui ʻo Solomon Island.He heluna kanaka liʻiliʻi ma lalo o 100 mau kānaka - a, ʻo ka mea nui, ua like ia me kahi outpost Robinson Crusoe idyllic.He paʻakikī ke hele aku, a manaʻo ʻia kahi mamao loa, akā pono ia i ka pilikia.ʻO Buena Vista ka inoa kūpono loa e wehewehe ai, no ka mea, ke kaena nei ʻo ia i nā hiʻohiʻona weliweli loa aʻu i ʻike ai.

DZ: ʻAʻole like me ka nui o nā hui kokoleka, haʻaheo mākou i ka loaʻa ʻana o nā pīni koko kūʻokoʻa mai ka poʻe mahiʻai mai, e uku ana i ke kumu kūʻai kūpono ma ke ʻano kūʻai aku a me ka pono.Hoʻokele pū mākou i nā logistic āpau iā mākou iho mai kā mākou hale hana ma Peterborough, ʻEnelani.Hoʻomoʻa mākou i nā pī koko i loko o ka pūpū no ka mālama ʻana i nā mea ʻono maikaʻi loa i loaʻa i ka pī mai ka lepo.

MoD: ʻO kekahi o kēia mau Mokupuni Mokupuni he matriarchal, ma ke ʻano o ka loaʻa ʻana o ka waiwai, e kōkua ana i ka ʻae ʻana i nā wahine e loaʻa nā mahiʻai.ʻO ka ʻōlelo maʻamau, ʻo kekahi o nā mahiʻai koko maikaʻi loa he mau wahine, no laila, hana maoli mākou me lākou.ʻO ka nui o nā mahiʻai ʻē aʻe a mākou e hana pū ai he ʻohana ka mālama ʻia e nā kaikunāne a me nā kaikuahine a me ko lākou ʻohana.Ke kipa mākou, kū ka poʻe a pau e komo i ke kamaʻilio ʻana a he mea nui iā mākou ke kamaʻilio pū me nā poʻe a pau e holo ana a nona nā mahiʻai, me ka nānā ʻole ʻana i ka mea nāna e kau inoa i ka ʻaelike.

'O ia ho'i, hiki i nā wāhine ke ho'omalu i kā lākou loa'a kālā a hiki ke ho'okomo hou i ko lākou mau 'ohana a me nā mahi'ai, no laila e hō'oia'i'o ana i ka ho'omau 'ia o nā kaiaulu ulu koko.ʻAʻohe wahi e ʻike maopopo ʻia ma mua o kahi mahiʻai i loaʻa ma ka mokupuni ʻo Makira, kahi nona ka ʻāina ʻo Lucy Kazimwane nona iho, a hoʻolimalima wale i nā wahine e kōkua i ka hana ʻana i ka koko - e noi ana i ke kōkua o nā kāne i ka wā e pono ai no nā hana hāpai kaumaha.

DZ: ʻAʻohe aʻu mea punahele.Aia ka nui i ka lā, pehea a i ka wā e ʻai ai au i ka balekale a me ka mea ʻono aʻu e makemake ai i kēlā manawa.E like me kā kaʻu hoa hana ʻo Martyn i ʻōlelo ai, ua like ia me ke koho ʻana i kāu keiki punahele, ʻaʻole pono ke loaʻa iā ʻoe nā mea āpau!

DZ: ʻO kā mākou pahuhopu nui ka hoʻomāhuahua ʻana i kā mākou laulā, ka hoʻolaha a me ka ʻike.ʻAʻole i pau ka honua o ka ʻono, a ʻo kā mākou paʻakikī e hoʻomau i ka ʻimi ʻana i nā ʻāina koko kūʻokoʻa no ka loaʻa ʻana o nā pī.E loaʻa mau kahi ʻano koʻikoʻi, makemake nā mea kūʻai kūpaʻa e kipa mau, akā ke ʻimi mau nei mākou i kahi mea ʻē aʻe e hoʻowalewale iā lākou e hoʻāʻo i kahi mea hou.

DZ: Ua pili maoli ia i ka ʻoihana, ʻoiai ka nui o kā mākou mea kūʻai aku, nui a me ka liʻiliʻi, ua pani ʻia a maopopo ʻole i ka wā e wehe hou ai lākou a me nā loli e loaʻa iā lākou ma ka mākeke, ke hana lākou.Ua hoʻopaneʻe kēia i nā kauoha a ua loaʻa kēia ʻano kīkēkē e paʻakikī ana i kēlā me kēia ʻoihana.Eia naʻe, ma ka ʻaoʻao maikaʻi aʻe, ua kālele mākou i kā mākou noho pūnaewele a kūʻai pololei aku i nā mea kūʻai.Ua hana hou mākou me nā ʻono virtual, i kaulana loa.

DZ: A me nā huakaʻi maoli o ke koko ponoʻī, i ka wā e ʻono ai i ke kokoleka, he mea nui ia e ʻae i nā mea ʻono e lawe iā ʻoe i kahi huakaʻi.Loaʻa i kēlā me kēia o kā mākou pā Firetree nā memo hoʻāʻo ma ka ʻeke e hiki ai i kēia.Hoʻolālā ʻia kēlā me kēia ʻāpana o kā mākou kokoleka e ʻono ʻia e like me ka waina maikaʻi a i ʻole ka cognac - ma ka hoʻokuʻu ʻana i ka ʻono e ulu ma ka palaka e hahai ʻoe i ka huakaʻi o ka ʻono.No ka laʻana, ʻo kā mākou 72% Vanuatu bar e hiki ai iā ʻoe ke ʻike i ka huakaʻi ʻono mai ka cherry a i ka lemon palupalu a ma hope o ka hua waina keʻokeʻo.

ʻO kekahi o nā kaola o Firetree, me ka 75% koko mai ka Mokupuni ʻo Makira, kekahi o nā mokupuni ʻo Solomona … [+]

ʻO kā mākou ʻano hana piʻi-a-bar, ʻo ia hoʻi, ʻaʻole e nalowale nā ​​ʻono o kā mākou mau pī - i loaʻa mai ka ʻulaʻula o ka 'firetree', ka mea e ulu ana ma ka lepo lua pele waiwai ʻole o Madagascar a me nā mokupuni ʻo Solomona.Ua koho akamai ʻia nā pī koko e ka poʻe mahiʻai Firetree a ua hana akamai ʻia e ka poʻe chocolatiers akamai e hoʻomaikaʻi, hoʻomohala, a hoʻopōloli i ka ʻono a hana i ke kokoleka maikaʻi a momona, ʻokoʻa ka hohonu a me ka paʻakikī.

ʻO nā hana mahiʻai maikaʻi a me nā kaʻina hana hana e pili ana i ka fermentation, ke kaʻina hoʻomaloʻo i ka lā wela, ka ʻala ʻana i ka pī a pau i loko o ka pūpū e paʻa ai ka ʻono, a me ka lohi o ka conching.Hoʻouna ʻia nā pīni i kā mākou hale hana ma UK kahi i hoʻololi ʻia ai i ke kokoleka Firetree, kahi e mālama ai i nā ʻono kūʻokoʻa o kēia mau mokupuni pele.ʻO ka mea nui, hoʻokomo ʻia ka huakaʻi i loko o ke kumu o kā mākou hana.

DZ: ʻO ka nānā ʻana i ka helehelena o ke kanaka ke ʻai ʻo ia i kā mākou kokoleka – ka leʻaleʻa maʻalahi a me ka puʻuwai ʻoluʻolu ke ʻike lākou aia lākou ma kahi huakaʻi ʻono.

MoD: ʻO ka manaʻo e hiki iā mākou ke hoʻohenehene i kahi ʻono hou aʻe mai kahi kumu pīni, a i ʻole nā ​​​​ʻāina koko i ʻike ʻole ʻia e pili ana i nā ʻāina kūʻokoʻa ke kali nei e ʻike ʻia.

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