Souderton, PA — Asher’s Chocolate Co. has named Chester Asher, a fifth-generation Asher and Board member, to the role of director of marketing. The company says his appointment reflects his dedication and expertise, positioning him drive the brand’s innovation and growth.

Asher, who has been a member of the company’s board since 2022, will begin in the new role this month. Prior to this appointment, he had worked in various departments within the company learning all of the facets of the business. He joined the company full time in 2020 and has a strong understanding of chocolate manufacturing operations.

“We are thrilled to announce Chester Asher’s well-deserved promotion to director of marketing,” says Jeff Asher, CEO and president of Asher’s. “As a fifth-generation Asher and a valued member of our board, Chester has exemplified the core values that define Asher’s Chocolate Co. His unwavering commitment to excellence, passion for our products, and innovative marketing ideas have consistently contributed to our success. With his new role, we are confident that Chester will elevate our brand to new heights and continue to share the joy of Asher’s Chocolates with chocolate lovers.”