Timagwiritsa ntchito makeke kukonza ntchito zanu.Mutha kupeza zambiri m'chidziwitso chathu chachitetezo cha data.
Mwezi uno, mitundu iwiri ya chokoleti yotchuka ku Germany idakumana kukhothi kuti athetse mkangano womwe watenga zaka 10.Chiyambi cha mkangano pakati pa Ritter Sport ndi Milka ndi funso: kodi mtengo wake ndi chiyani?
Mwezi uno, Khothi Lalikulu ku Germany lidapereka chigamulo chomwe chinathetsa mkangano womwe watenga zaka khumi pakati pa mitundu iwiri yotchuka ya chokoleti mdziko muno: Ritter Sport ndi Milka.
Mfundo yaikulu ya mlanduwu ndi funso, lomwe likuwoneka kuti ndiloyenera kuikidwa m'buku la filosofi kusiyana ndi khoti: Kodi mtengo wa square ndi wotani?
Mu 1996, Ritter Sport adafunsira patent pamapaketi ake akulu.Kusunthaku kudakwiyitsa opikisana nawo, omwe adaganiza kuti amangokhala ndi makona anayi.Milka wa Mondelez adalimbikitsa nkhondoyi.
Malinga ndi Lamulo la Ogula ku Germany, makampani atha kufunsira ma patent amitundu.Koma pali chenjezo lofunika koma losamveka bwino: mawonekedwe omwe akukhudzidwa pawokha sangathe kupereka phindu kwa mankhwalawo.Mwanjira ina, mbali yoyenera ya Ritter Sport bar singakhale chifukwa choti anthu agule.
Milka amakhulupirira kuti kuwongoka kwa Ritter Sport ndichinthu chofunikira kwambiri pamtengo wake.Pambuyo pake, mawu ake akuti: "Quadratisch, Praktisch, Gut" (mabwalo, othandiza, okoma mtima) amakondwerera bwino mawonekedwe ake.
Malowa ndi gawo lofunika kwambiri la nkhani ya Ritter Sports.Nditapita ku cafe ndi nyumba yosungiramo zinthu zakale za kampaniyo pakatikati pa Berlin kwa nthawi yoyamba, gulu lomwe linali pakhoma likuwonetsa monyadira lingaliro la Clara Ritter lopanga chokoleti chokoleti, chomwe chingakhale Ingokwanira mthumba la jekete la okonda masewera.
Koma kodi mawonekedwe a sikweyawo ndi chifukwa chomwe mudanyamulira belulo ndikulikweza mmwamba?Maloya a ku Germany anakhala zaka 10 akukambirana nkhaniyi.
Pa nthawiyi, ndinene kuti sindinachite nawo mpikisanowu.Nthawi zina, botolo laling'ono lokha la zinyenyeswazi za Milka lidzandikopa, ndipo botolo laling'ono la Ritter Sport rum ndi zoumba lidzakhutitsa ine ndi ena.
Kawirikawiri, Ajeremani adanena kuti amakonda Mirka.Chaka chatha, 36% ya anthu aku Germany omwe adafunsidwa adadya chidutswa cha Mirka m'masabata anayi apitawa.Mosiyana ndi izi, Ritter Sport ndi 28%.Ngakhale kuti kusiyana kumawoneka kochepa, m'mayiko omwe ali ndi chokoleti chochuluka kwambiri ku Ulaya (anthu ambiri a ku Germany amadya makilogalamu 11 (mapaundi 24) pachaka), ngakhale kusiyana kwa magawo ang'onoang'ono a msika kungakhale ndi zotsatira zazikulu pa ndalama.
Khoti Lalikulu Kwambiri ku Germany linagamula ku Karlsruhe ndipo khotilo silinagamule.Ogula amagula Ritter Sport pazomwe zili, osati mawonekedwe ake.Zovala zimatha kupangitsa amuna kukhala athanzi, koma mabwalo sangathe kupanga chokoleti.The monopoly quadrilateral ikhoza kupitilira.
Mwachibadwa, izi zinali zopweteka kwa Mirka.Koma kampaniyo ingamve chimodzimodzi.Mu 2004, adateteza bwino chivomerezo cha kusakaniza kwapadera kofiirira komwe kwapangitsa kuti pepala lake likhale lolimba kuyambira 1901. Kwa zaka zopitirira zana, monga momwe chidwi cha Germany cha chokoleti sichikuwonetsa zizindikiro za kuchepa, padzakhala mikangano yopweteka kwambiri m'tsogolomu.
Mkulu wa chitetezo ku Berlin adauza a DW kuti atalengeza za kuchoka, Berlin iyenera kukhalabe ndi "kukhulupilira" ndi United States.Adalimbikitsanso Washington kuti ifotokozere bwino za njira yotumiziranso asitikali ku Europe.
Pambuyo pa zochitika zingapo za mapiko a kumanja, Unduna wa Zachitetezo unathetsa mwalamulo gulu lankhondo lapadera la Germany.Ngati zonyansa zina ziwonekeranso, KSK ikhoza kuthetsedwa.
Akukhulupirira kuti anthu ndi mabungwe omwe akuwaganizira adatenga nawo gawo pa WannaCry, NotPetya ndi Operation Cloud Hopper.Milandu yambiri imayang'ana makampani aku Europe kapena zidziwitso zazamalonda.
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