Sisebenzisa amakhukhi ukuthuthukisa isevisi yakho.Ungathola ulwazi olwengeziwe esimemezelweni sethu sokuvikela idatha.
Kule nyanga, oshokoledi ababili abadume kakhulu eJalimane bahlangane enkantolo ukuxazulula ingxabano yeminyaka eyi-10.Umnyombo wengxabano phakathi kweRitter Sport noMilka umbuzo: liyini inani lesikwele?
Kule nyanga, iNkantolo Ephakeme yaseJalimane ikhiphe isinqumo esiqede ingxabano eyadonsa iminyaka eyishumi phakathi kwezinhlobo ezimbili zikashokoledi ezaziwa kakhulu ezweni: i-Ritter Sport ne-Milka.
Umnyombo wecala umbuzo, obonakala ufaneleka kakhulu ukufakwa encwadini yefilosofi kunenkantolo: Liyini inani lesikwele?
Ngo-1996, i-Ritter Sport yafaka isicelo selungelo lobunikazi ekufakweni kwayo kwesikwele.Lesi sinyathelo sicasule izimbangi, ezicabange ukuthi zivalelwe onxande ngokungafanele.UMilka ophethwe ngu-Mondelez wayinyusa impi.
Ngokomthetho Wabathengi baseJalimane, izinkampani zingafaka izicelo zamalungelo obunikazi bobumo.Kodwa kunesexwayiso esibalulekile kodwa esingacacile: ifomu elihilelekile ngokwalo alikwazi ukudlulisela inani kumkhiqizo.Ngamanye amazwi, i-engeli efanele ye-Ritter Sport bar ayikwazi ukuba yisizathu sokuthi abantu bayithenge.
UMilka ukholelwa ukuthi ukuqondile kweRitter Sport kuyisici esibalulekile enanini layo.Phela, isiqubulo salo esithi: "Quadratisch, Praktisch, Gut" (isikwele, esiwusizo, esinomusa) sigubha ngokucacile isimo sayo.
Isikwele siphinde sibe yingxenye ebalulekile yendaba yeRitter Sports.Lapho ngivakashela ikhefi yenkampani kanye nomnyuziyamu enkabeni yeBerlin okokuqala, iphaneli elisodongeni libonise ngokuziqhenya umqondo kaClara Ritter wokwenza ibha kashokoledi, okungenzeka ukuthi Ilingana nje nephakethe lejazi labathandi bezemidlalo.
Kodwa ingabe umumo wesikwele uyisizathu sokuthi uphakamise i-barbell wayiphakamisa?Abameli baseJalimane bachithe iminyaka eyi-10 bedingida lolu daba.
Ngalesi sikhathi, kufanele ngisho ukuthi angizange ngihlanganyele emncintiswaneni.Kwesinye isikhathi, ibhodlela elincane kuphela lemvuthu ye-Milka elizongidonsa amehlo, futhi ibhodlela elincane kuphela le-Ritter Sport rum namarayisi omisiwe azonganelisa mina nabanye.
Ngokuvamile, amaJalimane azwakalisa okuthandayo kuMirka.Ngonyaka odlule, ama-36% amaJalimane ahlolwa adla ucezu lwe-Mirka emasontweni amane edlule.Ngokuphambene, i-Ritter Sport ingama-28%.Nakuba umehluko ubonakala umncane, emazweni anezinga eliphezulu kakhulu lokusetshenziswa kukashokoledi eYurophu (isilinganiso saseJalimane esivamile sisebenzisa amakhilogremu angu-11 (amakhilogremu angu-24) ngonyaka), ngisho nokuhluka okuncane kwesabelo semakethe kungaba nomthelela omkhulu emalini engenayo.
INkantolo Ephakeme YaseJalimane yanquma eKarlsruhe futhi inkantolo ayizange inqume.Abathengi bathenga i-Ritter Sport ngokuqukethwe kwayo, hhayi uhlobo lwayo.Izingubo zingenza amadoda abe nempilo, kodwa izikwele azikwazi ukwenza ushokoledi ube khona.I-quadrilateral monopoly ingaqhubeka.
Ngokwemvelo, lokhu kwaba igalelo kuMirka.Kodwa inkampani ingase ibe nomuzwa ofanayo.Ngo-2004, yavikela ngempumelelo ilungelo lobunikazi lengxube ekhethekile ensomi eye yanothisa iphepha layo lokugoqa kusukela ngo-1901. Iminyaka engaphezu kwekhulu, njengoba intshisekelo eqinile yaseJalimane kushokoledi ingabonakali izimpawu zokuncipha, kuzoba nezingxabano ezibuhlungu kakhulu esikhathini esizayo.
Isikhulu esiphezulu sezokuvikela eBerlin sitshele i-DW ukuthi ngemuva kokumemezela ukuhoxa, iBerlin kumele igcine "ingxoxo yokuthembana" ne-United States.Uphinde wanxusa iWashington ukuthi icacise isu elidala ukuthunyelwa kabusha kwamasosha kulo lonke elaseYurophu.
Ngemva kwezehlakalo eziningana ezimbi kakhulu zangakwesokudla, uMnyango Wezokuvikela wahlakaza ngokusemthethweni inkampani yamabutho akhethekile aseJalimane.Uma amanye amahlazo evela futhi, i-KSK ingase ichithwe ngokuphelele.
Kukholakala ukuthi abantu okuhlosiwe kanye nezinhlangano zibambe iqhaza ekuhlaselweni kwe-WannaCry, NotPetya kanye ne-Operation Cloud Hopper.Ubugebengu obuningi buqondiswe ezinkampanini zaseYurophu noma idatha ebucayi kwezohwebo.
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