I-Landbase izinzile kwimakethi yetshokolethi yaseTshayina ngokuthengisa ukutya okuneswekile ephantsi, engenaswekile, okuneswekile ephantsi kunye nokungenaswekile okufakwe i-inulin.
I-China inethemba lokwandisa ishishini layo e-China ngo-2021 kuba ilizwe linethemba lokuba ukusungulwa kwenkqubo yokugonya i-Covid-19 inokumelana nale ntsholongwane.
I-Landbase, esekwe kwi-2018, ithengisa iimveliso phantsi kwe-Chocday brand.Ubisi olumnyama kunye nemigca yemveliso yePremium emnyama iye yakhawulwa e-China, kodwa yenziwe eSwitzerland kwimarike yaseTshayina, okokuqala ngqa eTshayina.
Umseki we-Landbase kunye ne-CEO u-Ethan Zhou uthe: "Siyibonile indlela yamva nje yabathengi baseTshayina abafuna ukutya okunempilo, okuneswekile ephantsi, ngoko sigqibe ekubeni senze imveliso ukuhlangabezana nemfuno."
I-Landbase yaphehlelela uluhlu lwetshokholethi emnyama yePremium emnyama ngoJulayi ka-2019, ilandelwa lubisi olumnandi olumnyama ngo-Agasti ka-2020.
UZhou Unamava okuthengisa iibrendi zeconfectionery ezibizayo nezingaziwayo zaseYurophu naseJapan eTshayina.Omnye umzekelo ngokaMonty Bojangles eUnited Kingdom.
Imveliso yokuqala ye-Landbase, i-Dark Premium, luluhlu lwetshokholethi elungiselelwe abathengi abaphuhlise incasa yetshokholethi emnyama kwaye bafuna ukunciphisa ngakumbi ukutya kwabo iswekile.
Nangona kunjalo, uZhou uthe abaphandi bakhe bafumanise ukuba ukubandezeleka kwabathengi betshokholethi yaseTshayina bazimisele ukunyamezela.Ucacisile: "Itshokholethi emnyama engenaswiti ithetha i-100% yetshokholethi emnyama, enokuthi ibeninzi nakubathengi abathanda ubukrakra."Wabonisa ukuba okwangoku, abaninzi abathengi baseTshayina bakhetha i-40%.Ubukrakra be-cocoa malunga neepesenti, enye yezizathu zokungeniswa "kobisi olumnyama".
Ngokwahlukileyo, umxholo omnyama we-cocoa wezinga eliphezulu ngu-98%.Ziqulethe iincasa ezintlanu: incasa yoqobo emnyama engenaswekile (incasa yokuqala);iiamangileIQuinoa;ukhetho lwetyuwa yolwandle lwe-caramel kunye ne-7% yeswekile (i-7% yezithako zemveliso);kunye nerayisi kunye ne-0.5% yeswekile.
Nangona kunjalo, ngenxa yokuba abanye abathengi abayithandi itshokholethi emnyama kwaphela, iLandbase iphendule ngokukhawuleza ukwandisa ipotfoliyo yemveliso.
UZhou uthe abathengi baseTshayina "bahlala bejonga itshokolethi emnyama njengokhetho lokutya okunempilo".“Nangona kunjalo, sifumanise ukuba abathengi abaninzi boyika ubukrakra betshokholethi emnyama.Oku kufunyenweyo kuye kwasikhuthaza.”
Umphumo waba kukuzalwa kobisi olumnyama.Ifumaneka kwiincasa ezine-incasa yokuqala;ityuwa yolwandle kunye ne-chestnut;IQuinoa;kunye blueberry-Landbase kaThixo Dark Milk bar ayinaswekile.Umxholo we-cocoa kwi-bar udlula i-48% yomthamo wesithako.UZhou uchaze ukuba kutheni iLandbase isebenzisa inulin endaweni yezinye izimuncumuncu.
Wathi: “Ubumnandi benulin abukho njenge-ace-K (i-acesulfame potassium) kunye nexylitol.”UZhou uthe: “Inencasa ethambileyo kuneswekile, ngaphandle kobumnandi beswekile.Kithina, igqibelele, kuba inokuthomalalisa ubukrakra ukulungiselela imarike enkulu, kodwa ayizukukhubekisa abathengi abanobukrakra kunye nobumnandi obuhlala buhleli. ”Kwakhona wongeza i-inulin, eyipolysaccharide ekhutshwe kwiziqhamo kunye nemifuno.Ithatyathwe kwindalo endaweni yokwenziwa ngobuchule, ngoko ihambelana nomfanekiso osempilweni weLandbase yohlobo lwayo.
Nangona i-Covid-19 iye yalucinezela uqoqosho lwaseTshayina, ukuthengiswa “kobisi olumnyama” enethemba lokulusebenzisa iLandbase njengemveliso yeemarike ezininzi zisakhula, ngezigidi ezi-6 (30g/bar) ezithengisiweyo phakathi kuDisemba.
Abathengi banokufumana "ubisi olumnyama" kwivenkile ekwi-Intanethi yeChocday, indawo yokuthenga ekwi-Tmall, kwaye banokuluthenga nakwiivenkile ezithengisa ukutya kwizixeko ezikhulu, iinkonzo zokuhanjiswa kwegrosari eziqhelekileyo ezifana ne-Dingdong, kunye neendawo zomthambo.
“Utyelelo lwemihla ngemihla yeyona nto iphambili ekwenziweni kwezigqibo kwiivenkile ezithengisayo.Sifuna ngokwenene ukuqiniseka ukuba itshokolethi yethu inokuba sisishwamshwam semihla ngemihla kubomi bemihla ngemihla babantu.Oku kubonakalisa inkcazo yegama, ”utshilo uZhou.
Itshokholethi yeLandbase ithengiswe kwiivenkile ezithengisayo ezingama-80,000 eTshayina, kodwa ikakhulu kwiivenkile eziluncedo (ezifana neevenkile zamakhonkco eFamilyMart) nakwizixeko ezikhulu.Njengoko inethemba lokuba i-China inokulawula i-Covid-19 ngokusungula iyeza lokugonya, iLandbase ijolise ekukhawuleziseni ukwanda kwayo kwaye iyithengise kwiivenkile ezingaphezu kwama-300,000 kwilizwe liphela ekupheleni kwalo nyaka.U-Zhou uthe izixeko ezincinci ziya kuba yingqwalasela yezi ntengiso zitsha, ngelixa inkampani iya kugxila kubathengisi abancinci bendawo abazimeleyo.
"Idatha yethu yokuthengisa kwi-intanethi ibonisa ukuba akukho mmahluko obalulekileyo phakathi kwabathengi kwiidolophu ezinkulu kunye nezixeko ezincinci," utshilo uZhou ngodliwano-ndlebe noKutya, okubonisa imfuno yetshokolethi engenaswekile.“I-brand yethu kunye ne-brand strategy ijolise kubantu abatsha kwilizwe liphela, hayi abantu abatsha abakwizixeko ezithile.
Ngo-2020, uninzi lweendidi ziya kuchatshazelwa yi-Covid-19, kwaye itshokholethi iyahluka.UZhou udize ukuba ngaphambi kokuqala kukaMeyi wobhubhane, ukuthengiswa komhlaba kwacinezelwa ngenxa yothintelo lwemisebenzi yangaphakathi ngexesha leholide yokuthengisa itshokolethi yoSuku lweValentine.Uthe inkampani yazama ukuziqhelanisa nale meko ngokukhuthaza ukuthengiswa kwe-intanethi.Ngokomzekelo, ikwazile ukukhuthaza itshokholethi yayo kwiprogram yokuthenga ngexesha langempela ekhokelwa yi-blogger eyaziwayo uLuo Yonghao, i-CEO yenkampani ye-smartphone i-Smartisan.
I-Landbase iphinde yathenga indawo yentengiso kwiinkqubo zeTV zokuzonwabisa zelizwe ezifana ne "China Rap".Ikwaqeshe i-rapper ethandwayo yabasetyhini kunye nomdanisi uLiu Yuxin njengonozakuzaku webrand (https://detail.tmall.com/item.htm?spm=a220o.1000855.1998025129.3.192e10d5nEcHNC&pvid=3faf6505ac2-19d-201-d&pvid=3faf605-2-2-2-2-d-201b-d&pvid=3faf6050-d-2-5ac2-d-45-d-201-d = 03054.1.2262 & I-IDM ye-22:% 22.2 627740618586%7D).UZhou uthe la manyathelo ancede ukuphelisa enye ilahleko yentengiso ebangelwe ngubhubhane.
Ukusukela ngo-Agasti ka-2019, ukukwazi kwenkampani ukufumana olu tyalo-mali kuvela kwimijikelo eyahlukeneyo yotyalo-mali.Ngokomzekelo, ngo-Epreli kunyaka ophelileyo, i-Landbase ifumene i-4.5 yezigidi zeedola kutyalo-mali kubatyali-mali abaninzi.
Ukungena kwenkunzi eninzi.Umjikelo B wotyalo-mali wagqitywa ekuqaleni kukaDisemba.UZhou akayi kuchaza isixa-mali esipheleleyo sale mali, kodwa wathi utyalo-mali olutsha luya kusetyenziswa ikakhulu kuphando kunye nophuhliso, ukwakhiwa kwebrand, ukwakhiwa kweqela kunye nophuhliso loshishino, ngokukodwa ukukhula kweentengiso kwiivenkile eziphathekayo.
ILandbase yinkampani yokuqala yetshokholethi eTshayina ukuvelisa iimveliso eSwitzerland.UZhou uthe eli nyathelo linesibindi kwaye libalulekile ekukhuleni kwenkampani.
Ugxininise ukuba xa abathengi baseTshayina behlonipha umgangatho wokutya okuthile (okufana netshokolethi), bahlala benemvakalelo enamandla yemvelaphi, njengoko iwayini izuza intlonipho kwimvelaphi yayo.“Abantu bacinga ngeFransi xa bethetha ngewayini, ngelixa itshokolethi iseBelgium okanye iSwitzerland.Ngumbuzo wokuthembana,” utshilo uZhou.
I-CEO inqabile ukuxela igama lomvelisi we-Basel obonelela ngetshokholethi, kodwa wathi unomdla kwiinkqubo zokwenziwa kwezinto ezizenzekelayo kunye namava abanzi ekuboneleleni ngeemveliso zetshokholethi kwezinye iinkampani ezinkulu.
"I-automation ithetha iindleko eziphantsi zabasebenzi, ukuveliswa okuphezulu kunye nokuguqulwa kwamandla okulula ukuhlangabezana nemfuno ekhulayo," u-Zhou ukholelwa.
Kwimarike yaseNtshona, itshokholethi engenaswekile eneswekile esezantsi ngokuqinisekileyo ayiyonto intsha, kodwa abathengi bemakethi enkulu basenalo umdla wokutya iimveliso ezinjalo.
U-Zhou ucebise ukuba esinye isizathu sinokuthi itshokholethi yi-snack yesitayela saseNtshona, kwaye abathengi abaninzi baseNtshona bakhulele kwitshokolethi eswekile.Wathi: “Phantse akukho tshintsho kulwalamano lweemvakalelo.”Kodwa e-Asiya, iinkampani zinendawo eyongezelelekileyo yokulinga.
Oku kunokutsala iingcali kwintengiso ye-niche yaseTshayina.I-Nestlé yasungula iKitKat yokuqala engenaswekile eJapan ngoNovemba 2019. Imveliso ibizwa ngokuba yi-cocoa fruit, kwaye iqulethe isiraphu ye-cocoa eyomileyo emhlophe enokuthi ithathe indawo yeswekile.
Akukacaci ukuba iNestlé iza kuzisa iimveliso zayo eTshayina, kodwa uZhou Enlai ululungiselele ngokupheleleyo ukhuphiswano lwexesha elizayo-nangona okwangoku, inkampani yakhe iluncedo kakhulu kuye.
“Kungekudala singabona abanye abantu esikhuphisana nabo, kwaye imarike inokuba ngcono ngokhuphiswano.Siqinisekile ukuba siya kuhlala sikhuphisana ngezinto esizizuzayo kwizibonelelo zokuthengisa kunye nobuchule be-R&D. "