Landbase ya kafa kansa a cikin kasuwar cakulan kasar Sin ta hanyar siyar da ƙarancin sukari, babu-sukari, ƙarancin sukari da abinci marasa sukari waɗanda aka zaƙi da inulin.
Kasar Sin na fatan fadada harkokinta a kasar Sin a shekarar 2021 saboda kasar na fatan kaddamar da shirin rigakafin cutar numfashi ta COVID-19 zai iya magance cutar.
Landbase, wanda aka kafa a cikin 2018, yana siyar da samfuran ƙarƙashin alamar Chocday.An kirkiro layin samfurin Dark Milk da Dark Premium a kasar Sin, amma ana yin su a Switzerland don kasuwar kasar Sin, wanda shine karo na farko a kasar Sin.
Ethan Zhou, wanda ya kafa Landbase kuma Shugaba Ethan Zhou ya ce: "Mun ga sabon salo na masu amfani da Sinawa na neman abinci mafi koshin lafiya da karancin sukari, don haka mun yanke shawarar samar da samfur don biyan bukata."
Landbase ya ƙaddamar da jerin gwanon cakulan duhu mai duhu a cikin Yuli 2019, sannan mafi kyawun madarar Dark a cikin Agusta 2020.
Zhou Kuna da gogewa wajen siyar da kayayyaki masu tsada da ba a san su ba a Turai da Japanawa a China.Misali daya shine Monty Bojangles a Burtaniya.
Samfurin farko na Landbase, Dark Premium, jerin cakulan ne ga masu amfani waɗanda suka haɓaka ɗanɗanon cakulan duhu kuma suna son ƙara rage yawan sukarin su.
Duk da haka, Zhou ya ce masu bincikensa sun gano cewa masu amfani da cakulan kasar Sin masu shan wahala da ke son jurewa yana da iyaka.Ya yi bayanin: "Cakulan duhu mara daɗi yana nufin 100% cakulan duhu, wanda yana iya yin yawa har ma ga masu siye da ke son ɗan ɗaci."Ya yi nuni da cewa, a halin yanzu, yawancin masu amfani da kasar Sin sun fi son kashi 40%.Daci na koko shine game da%, wanda shine daya daga cikin dalilan gabatarwar "madara baƙar fata".
Sabanin haka, babban abun ciki na koko mai duhu shine 98%.Sun ƙunshi ɗanɗano biyar: ɗanɗano na asali duhu mara sikari (daɗin asali);almond;quinoa;Zaɓin gishirin teku na caramel tare da 7% sukari (7% na kayan aikin samfur);da shinkafa da 0.5% sugar.
Koyaya, saboda wasu masu amfani ba sa son cakulan duhu kwata-kwata, Landbase ya amsa da sauri don faɗaɗa fayil ɗin samfurin sa.
Zhou ya ce, masu amfani da kasar Sin "yawanci suna kallon cakulan duhu a matsayin zabin abinci mai kyau"."Duk da haka, mun gano cewa yawancin masu amfani da kayan abinci suna tsoron dacin cakulan duhu.Wannan binciken ya zaburar da mu.”
Sakamakon haka shine haihuwar baƙar fata.Akwai shi a cikin ɗanɗano kaɗan-na asali;gishirin teku da chestnut;quinoa;da blueberry-Landbase's Dark Milk bar ba ya ƙunshi sukari.Abun cikin koko a cikin mashaya ya wuce 48% na ƙarar sinadarai.Zhou ya bayyana dalilin da yasa Landbase ke amfani da inulin maimakon sauran kayan zaki.
Ya ce: "Zaƙin inulin bai kai ace-K (acesulfame potassium) da xylitol ba."Zhou ya ce: "Yana da ɗanɗano mai laushi fiye da sukari, ba tare da ɗanɗano mai daɗi na sukari ba.A gare mu, cikakke ne, saboda yana iya kawar da ɗaci don cin kasuwa a kasuwa, amma ba zai cutar da abokan cinikin da ke da ɗaci da ɗanɗano mai daɗi ba. ”Ya kuma kara da inulin, wanda shi ne polysaccharide da aka samu daga 'ya'yan itatuwa da kayan marmari.An samo shi daga yanayi maimakon a haɗa ta ta hanyar wucin gadi, don haka ya dace da kyakkyawan hoton Landbase na alamar sa.
Ko da yake Covid-19 ya durkusar da tattalin arzikin kasar Sin, tallace-tallace na "madara baƙar fata" da Landbase ke fatan amfani da shi azaman babban kasuwar kasuwa har yanzu yana haɓaka, tare da sayar da miliyan 6 (30g / mashaya) a tsakiyar Disamba.
Masu amfani za su iya samun "madara baƙar fata" ta cikin kantin sayar da kan layi na Chocday, kantin sayar da kayayyaki a kan Tmall, kuma za su iya saya a shaguna masu dacewa a cikin manyan biranen, sabis na isar da kayan abinci na yau da kullun kamar Dingdong, har ma da wuraren motsa jiki.
“Ziyarar yau da kullun ita ce babban fifiko a cikin yanke shawara kan kantin sayar da kayayyaki.Muna matukar son tabbatar da cewa cakulan mu na iya zama abun ciye-ciye a rayuwar yau da kullun na mutane.Wannan kuma yana nuna ma'anar alamar, "in ji Zhou.
An sayar da cakulan Landbase a cikin shaguna 80,000 a China, amma galibi a cikin shaguna masu dacewa (kamar kantin sayar da sarkar FamilyMart) da manyan biranen.Kamar yadda take fatan kasar Sin za ta iya sarrafa Covid-19 ta hanyar kaddamar da rigakafin, Landbase na da niyyar kara fadada ta tare da sayar da shi a cikin shaguna sama da 300,000 a fadin kasar nan da karshen wannan shekarar.Zhou ya ce, kananan birane ne za su fi mayar da hankali kan wadannan sabbin tallace-tallace, yayin da kamfanin zai mai da hankali kan kananan 'yan kasuwa masu zaman kansu.
"Bayanan tallace-tallacen mu na kan layi sun nuna cewa babu wani gagarumin bambanci tsakanin masu amfani da su a manyan birane da kananan birane," in ji Zhou a cikin wata hira da abinci, wanda ke nuna bukatar cakulan marar sukari.“Tambarin mu da dabarun tallan mu suna nufin matasa a duk faɗin ƙasar, ba matasa a takamaiman garuruwa ba.
A cikin 2020, yawancin nau'ikan Covid-19 za su shafa, kuma cakulan ba banda.Zhou ya bayyana cewa kafin farkon watan Mayu na barkewar cutar, an dakile tallace-tallacen Landbase saboda haramcin ayyukan cikin gida yayin hutun cinikin cakulan na ranar soyayya.Ya ce kamfanin ya yi kokarin daidaita wannan yanayin ta hanyar inganta tallace-tallace ta yanar gizo.Misali, ta yi nasarar tallata cakulan ta zuwa wani shirin sayayya na zahiri wanda shahararren marubucin nan Luo Yonghao, shugaban kamfanin wayar Smartisan ke jagoranta.
Landbase ya kuma sayi sararin talla a cikin shirye-shiryen talabijin na nishadi na kasa kamar "China Rap".Har ila yau, ta ɗauki hayar fitacciyar mace mai raɗa da rawa Liu Yuxin a matsayin jakadiyar alama (https://detail.tmall.com/item.htm?spm=a220o.1000855.1998025129.3.192e10d5nEcHNC&pvid=3faf608d-45c2c = 03054.1003.1.2768562 & ID = 627740618586 & Utpar_Type% 22:% 22X% 22% 22X% 22% 22X% 22% 22X% 22% 22x_pos%22:2,%22wh_pid%22:-1,%22x_pvid%22:%223faf608d-d45c-45bb-a0eb-d529d15a128a%22,%22scm%22:%221004.38% 627740618586%7D).Zhou ya ce wadannan matakan sun taimaka wajen daidaita wasu asarar tallace-tallace da annobar ta haifar.
Tun daga watan Agustan 2019, ikon kamfanin na samun waɗannan jarin ya fito ne daga zagaye na saka hannun jari daban-daban.Misali, a cikin watan Afrilun bara, Landbase ta sami jarin dala miliyan 4.5 daga hannun masu saka hannun jari da dama.
Ƙarin shigar babban birnin kasar.An kammala zagaye na B na zuba jari a farkon watan Disamba.Zhou ba zai bayyana adadin kudin da aka samu ba, amma ya ce, za a yi amfani da sabbin jarin ne musamman wajen bincike da raya kasa, gina tambura, gina kungiya da bunkasa kasuwanci, musamman ma bunkasar tallace-tallacen kantuna na zahiri.
Landbase shine kamfani na farko na cakulan a China don samar da kayayyaki a Switzerland.Zhou ya ce matakin na da karfin gwiwa kuma yana da muhimmanci ga ci gaban kamfanin.
Ya jaddada cewa, yayin da masu amfani da Sinawa ke mutunta ingancin wasu abinci (kamar cakulan), galibi suna da karfin fahimtar asalinsu, kamar yadda giyar ke samun girmamawa daga asalinsa."Mutane suna tunanin Faransa lokacin da suke magana game da giya, yayin da cakulan Belgium ko Switzerland.Tambaya ce ta amana, ”in ji Zhou.
Babban jami'in ya ki bayyana sunan kamfanin kera na Basel da ke samar da cakulan, amma ya ce yana da sha'awar hanyoyin kera na'ura mai sarrafa kansa da kuma kwarewa sosai wajen samar da kayayyakin cakulan ga wasu manyan kamfanoni.
Zhou ya yi imani da cewa, "Automation na nufin rage farashin ƙwadago, haɓaka haɓaka aiki da sauye-sauye masu sauƙi don biyan buƙatu," in ji Zhou.
A kasuwannin yammacin duniya, cakulan maras sukari maras sukari tabbas ba sabon ra'ayi ba ne, amma masu amfani da kasuwa har yanzu ba su da sha'awar irin waɗannan samfuran.
Zhou ya ba da shawarar cewa, dalili ɗaya na iya kasancewa cewa cakulan wani abun ciye-ciye ne irin na Yamma, kuma yawancin masu amfani da Yammacin Turai sun girma cikin cakulan sukari na gargajiya.Ya ce: "Kusan babu wani wuri don canji a cikin haɗin kai.""Amma a Asiya, kamfanoni suna da ƙarin sarari don gwaji."
Wannan na iya jawo hankalin ƙwararru zuwa kasuwa mai kyau na kasar Sin.Nestlé ya ƙaddamar da KitKat na farko mara sukari a Japan a cikin Nuwamba 2019. Ana kiran samfurin samfurin koko, kuma yana ɗauke da busassun farin kokon koko wanda zai iya maye gurbin sukari.
Ba a bayyana ko Nestlé zai kawo kayayyakinsa zuwa kasar Sin ba, amma Zhou Enlai ya shirya tsaf don shiga gasar nan gaba-ko da yake a yanzu, kamfanin nasa na da amfani sosai a gare shi.
"Ba da daɗewa ba za mu iya ganin wasu masu fafatawa, kuma kasuwa za ta iya yin kyau kawai ta hanyar gasa.Muna da yakinin cewa za mu ci gaba da yin gasa tare da fa'idodinmu a cikin albarkatun dillalai da damar R&D. "