Ua hoʻokumu ʻo Landbase iā ia iho i ka mākeke makaleka Kina ma ke kūʻai ʻana aku i nā meaʻai haʻahaʻa, ʻaʻohe kō, haʻahaʻa kō a me nā meaʻai ʻole me ka inulin.
Manaʻo ʻo Kina e hoʻonui i kāna ʻoihana ma Kina i ka makahiki 2021 no ka mea ke manaʻo nei ka ʻāina e hiki i ka hoʻomaka ʻana o ka papahana hoʻomaʻamaʻa Covid-19 ke hoʻopaʻa i ka maʻi.
ʻO Landbase, i hoʻokumu ʻia ma 2018, kūʻai aku i nā huahana ma lalo o ka brand Chocday.Ua hāpai ʻia nā laina huahana Dark Milk a me Dark Premium ma Kina, akā hana ʻia lākou ma Switzerland no ka mākeke Kina, ʻo ia ka manawa mua ma Kina.
Ua ʻōlelo ʻo Ethan Zhou, ka mea hoʻokumu a me ka Luna Hoʻokele o Landbase: "Ua ʻike mākou i ke ʻano hou o nā mea kūʻai aku Kina e ʻimi nei i kahi meaʻai olakino, haʻahaʻa-sugar, no laila ua hoʻoholo mākou e hana i kahi huahana e hoʻokō i ka koi."
Ua hoʻokumu ʻo Landbase i ka moʻo kokoleka ʻeleʻele Dark Premium i Iulai 2019, a ukali ʻia e ka Milk ʻoluʻolu loa i ʻAukake 2020.
Ua ʻike ʻo Zhou iā ʻoe i ke kūʻai aku ʻana i nā mea momona ʻEulopa a me Iapana i Kina.ʻO kekahi laʻana ʻo Monty Bojangles ma United Kingdom.
ʻO ka huahana mua a Landbase, ʻo Dark Premium, he moʻo kokoleka no nā mea kūʻai aku i hoʻomohala i kahi ʻono kokoleka ʻeleʻele a makemake lākou e hōʻemi hou i kā lākou ʻai kō.
Eia naʻe, ua ʻōlelo ʻo Zhou ua ʻike kāna poʻe noiʻi i ka ʻeha ʻana o nā mea kūʻai kokoleka Kina e makemake e hoʻomanawanui.Ua wehewehe ʻo ia: "ʻO ke kokoleka ʻeleʻele momona ʻole ʻo ia ka 100% kalekaleka ʻeleʻele, ʻoi aku paha ia no nā mea kūʻai aku makemake i ka ʻawaʻawa."Ua kuhikuhi ʻo ia i kēia manawa, makemake ka hapa nui o nā mea kūʻai aku i ka 40%.ʻO kaʻawaʻawa o ka koko e pili ana i ka %,ʻo ia kekahi o nā kumu o ka hoʻokomoʻana i ka "waiuʻeleʻele".
I ka hoʻokaʻawale ʻana, ʻo 98% ka nui o ka koko koko kiʻekiʻe.Loaʻa iā lākou ʻelima mau ʻono: ʻono ʻeleʻele ʻeleʻele ʻole ke kō (ke ʻono kumu);ʻalemona;quinoa;ʻO ke koho paʻakai kai caramel me ka 7% kō (7% o nā huahana huahana);a me ka laiki me 0.5% kō.
Eia naʻe, no ka makemake ʻole o kekahi poʻe kūʻai i ke kokoleka ʻeleʻele, ua pane koke ʻo Landbase e hoʻonui i kāna kōpili huahana.
Ua ʻōlelo ʻo Zhou, ʻo nā mea kūʻai aku Kina "ʻike pinepine i ke kokoleka ʻeleʻele ma ke ʻano he koho meaʻai olakino"."Akā, ua ʻike mākou he nui nā mea kūʻai aku e makaʻu i ka ʻawaʻawa o ke kokoleka ʻeleʻele.Ua hoʻoikaika kēia ʻike iā mākou. "
ʻO ka hopena ka hānau ʻana o ka waiū ʻeleʻele.Loaʻa i loko o ʻehā mau ʻala-ʻala kumu;ka paʻakai moana a me ka chestnut;quinoa;a me ka blueberry-Landbase's Dark Milk bar aohe ko.ʻOi aku ka nui o ka koko i loko o ka pā ma mua o 48% o ka nui o ka mea hana.Ua wehewehe ʻo Zhou i ke kumu e hoʻohana ai ʻo Landbase i ka inulin ma mua o nā mea ʻono ʻē aʻe.
Ua ʻōlelo ʻo ia: "ʻAʻole maikaʻi ka ʻono o ka inulin e like me ka ace-K (acesulfame potassium) a me ka xylitol."Ua ʻōlelo ʻo Zhou: “He ʻoi aku ka ʻono ma mua o ke kō, me ka ʻole o ka ʻono o ke kō.No mākou, kūpono loa ia, no ka mea hiki iā ia ke hoʻokaʻawale i ka ʻawaʻawa e mālama i ka mākeke nui, akā ʻaʻole ia e hōʻeha i nā mea kūʻai aku i loaʻa ka ʻawaʻawa a me ka ʻono.Ua hoʻohui pū ʻo ia i ka inulin, he polysaccharide i lawe ʻia mai nā huaʻai a me nā mea kanu.Loaʻa ia mai ke ʻano maoli ma mua o ka hoʻohui ʻia ʻana, no laila ua like ia me ke kiʻi olakino o Landbase o kāna hōʻailona.
ʻOiai ua hoʻopau ʻo Covid-19 i ka hoʻokele waiwai o Kina, ke kūʻai aku nei ke kūʻai aku i ka "waiu ʻeleʻele" a Landbase i manaʻo ai e hoʻohana ma ke ʻano he huahana mākeke nui e ulu mau ana, me 6 miliona (30g/bar) i kūʻai ʻia e ka waena o Dekemaba.
Hiki i nā mea kūʻai ke loaʻa i ka "waiu ʻeleʻele" ma o ka hale kūʻai pūnaewele ʻo Chocday, kahi hale kūʻai kūʻai ma Tmall, a hiki ke kūʻai aku ma nā hale kūʻai maʻalahi ma nā kūlanakauhale nui, nā lawelawe hāʻawi meaʻai maʻamau e like me Dingdong, a me nā hale haʻuki.
"ʻO nā kipa i kēlā me kēia lā ka mea nui i ka hoʻoholo ʻana i nā hale kūʻai kūʻai.Makemake mākou e hōʻoia i hiki i kā mākou kokoleka ke lilo i mea ʻai i kēlā me kēia lā i ke ola o ka poʻe.Hōʻike pū kēia i ka wehewehe ʻana o ka brand, "wahi a Zhou.
Ua kūʻai ʻia ke kokoleka Landbase ma 80,000 hale kūʻai kūʻai ma Kina, akā ma nā hale kūʻai maʻalahi (e like me nā hale kūʻai kaulahao FamilyMart) a me nā kūlanakauhale nui.Me ka manaʻolana e hiki iā Kina ke hoʻomalu iā Covid-19 ma ka hoʻokuʻu ʻana i kahi kano, manaʻo ʻo Landbase e hoʻolalelale i kona hoʻonui ʻana a kūʻai aku ma mua o 300,000 mau hale kūʻai ma ka ʻāina ma ka hopena o kēia makahiki.Ua'ōleloʻo Zhou,ʻo nā kūlanakauhale liʻiliʻi ka mea nui o kēia mau kūʻai hou, aʻo ka hui e nānā i nā mea kūʻai kūʻai kūʻokoʻa liʻiliʻi.
"ʻO kā mākouʻikepili kūʻai pūnaewele e hōʻike anaʻaʻole heʻokoʻa koʻikoʻi ma waena o nā mea kūʻai ma nā kūlanakauhale nui a me nā kūlanakauhale liʻiliʻi," i'ōlelo aiʻo Zhou i loko o ka hālāwai ninaninau me Food, e hōʻike ana i ka noi no ke kokolekaʻole ke kō."ʻO kā mākou hōʻailona a me ka hoʻolālā hoʻolālā e pili ana i ka poʻe ʻōpio a puni ka ʻāina, ʻaʻole ka poʻe ʻōpio i nā kūlanakauhale kikoʻī.
I ka makahiki 2020, e hoʻopilikia ʻia ka hapa nui o nā ʻāpana e Covid-19, a ʻaʻole ʻokoʻa ke kokoleka.Ua hōʻike ʻo Zhou ma mua o ka hoʻomaka ʻana o Mei o ka maʻi maʻi, ua kāohi ʻia ke kūʻai ʻana o Landbase ma muli o ka pāpā ʻana i nā hana o loko i ka wā hoʻomaha kūʻai kokoleka lā Valentine.Ua'ōleloʻo ia ua ho'āʻo ka hui e hoʻololi i kēia kūlana ma ka hoʻolahaʻana i nā kūʻai pūnaewele.No ka laʻana, ua hoʻokō ʻo ia i ka hoʻolaha ʻana i kāna kokoleka i kahi papahana kūʻai manawa maoli i alakaʻi ʻia e ka mea kākau moʻolelo kaulana ʻo Luo Yonghao, ka Luna Nui o ka hui kelepona ʻo Smartisan.
Ua kūʻai aku ʻo Landbase i wahi hoʻolaha ma nā hōʻike TV leʻaleʻa aupuni e like me "China Rap".Ua hoʻolimalima pū ʻo ia i kahi mea hoʻokani mele kaulana a me ka hula ʻo Liu Yuxin ma ke ʻano he ʻelele makamae (https://detail.tmall.com/item.htm?spm=a220o.1000855.1998025129.3.192e10d5nEcHNC&pvid=3fabbf4508d-8d5d5d5c&pvid=3fabbf4508d-4d5c5d5d5d5d5c5d5d5cf6d5c5d5c9d9dbdc, = 03054.1003. 22x_pos%22:2,%22wh_pid%22:-1,%22x_pvid%22:%223faf608d-d45c-45bb-a0eb-d529d15a128a%22,%22scm%22:%221007.152%:_221007.152% 627740618586%7D).Ua ʻōlelo ʻo Zhou, ua kōkua kēia mau hana i ka hoʻopau ʻana i kekahi o nā lilo o ke kūʻai ʻana mai ka maʻi maʻi.
Mai ʻAukake 2019, hiki mai ka hiki o ka ʻoihana ke loaʻa i kēia mau hoʻopukapuka kālā mai nā ʻāpana like ʻole.No ka laʻana, i loko o ʻApelila i ka makahiki i hala, ua loaʻa iā Landbase he $ 4.5 miliona ma ke kālā mai kekahi mau mea hoʻopukapuka.
ʻOi aku ke kālā komo.Ua hoʻopau ʻia ka pōʻai B i ka hoʻomaka ʻana o Dekemaba.ʻAʻole ʻo Zhou e hōʻike i ka huina o kēia kālā, akā ua ʻōlelo ʻo ia e hoʻohana nui ʻia ka hoʻopukapuka hou no ka noiʻi a me ka hoʻomohala ʻana, ke kūkulu ʻana i ka brand, ke kūkulu ʻana i ka hui a me ka hoʻomohala ʻana i ka ʻoihana, ʻoi aku ka nui o ke kūʻai ʻana i nā hale kūʻai kino.
ʻO Landbase ka hui kokoleka mua ma Kina e hana i nā huahana ma Switzerland.Ua ʻōlelo ʻo Zhou he wiwo ʻole ka neʻe ʻana a koʻikoʻi i ka ulu ʻana o ka ʻoihana.
Ua ʻōlelo ʻo ia i ka wā e mahalo ai ka poʻe kūʻai mai Kina i ka maikaʻi o kekahi mau meaʻai (e like me ke kokoleka), ʻike pinepine lākou i ka manaʻo o ke kumu, e like me ka loaʻa ʻana o ka waina mai kona kumu."Ke manaʻo nei ka poʻe iā Farani ke kamaʻilio lākou e pili ana i ka waina, ʻoiai ʻo ke kokoleka ʻo Belgium a i Switzerland.He nīnau no ka hilinaʻi,” i ʻōlelo ai ʻo Zhou.
Ua hōʻole ka Luna Nui e hōʻike i ka inoa o ka mea hana Basel nāna e hoʻolako i ke kokoleka, akā ua ʻōlelo ʻo ia makemake i nā kaʻina hana automated loa a me ka ʻike nui i ka hāʻawi ʻana i nā huahana kokoleka i nā ʻoihana ʻē aʻe.
"ʻO ke ʻano o ka automation ʻo ia ka haʻahaʻa o nā kumukūʻai hana, ʻoi aku ka kiʻekiʻe o ka huahana a me nā loli maʻalahi e hoʻokō i ka koi piʻi," manaʻo ʻo Zhou.
Ma ka mākeke Komohana, ʻaʻole ia he manaʻo hou ke kokoleka haʻahaʻa haʻahaʻa ʻole ke kō, akā ʻaʻole makemake nā mea kūʻai aku ma ka mākeke nui no ia mau huahana.
Manaʻo ʻo Zhou ʻo kekahi kumu ʻo ke kokoleka he kīʻaha Western-style, a ʻo ka hapa nui o nā mea kūʻai aku ma ke komohana ua ulu aʻe i ke kokoleka kuʻuna.Ua ʻōlelo ʻo ia: "Aneane ʻaʻohe wahi no ka hoʻololi ʻana i nā pilina manaʻo.""Akā ma Asia, ʻoi aku ka nui o nā ʻoihana no ka hoʻokolohua."
Hiki paha kēia i ka poʻe loea i ka mākeke niche o Kina.Ua hoʻokuʻu ʻo Nestlé i ka KitKat me ke kō ʻole mua ma Iapana i Nowemapa 2019. Ua kapa ʻia ka huahana he hua koko, a aia i loko o ka pauka koko koko keʻokeʻo maloʻo hiki ke pani i ke kō.
ʻAʻole maopopo inā e lawe mai ʻo Nestlé i kāna mau huahana i Kina, akā ua mākaukau piha ʻo Zhou Enlai no ka hoʻokūkū e hiki mai ana-ʻoiai i kēia manawa, ua pōmaikaʻi kāna hui iā ia.
"E ʻike koke paha mākou i kekahi mau mea hoʻokūkū, a hiki ke ʻoi aku ka maikaʻi o ka mākeke ma o ka hoʻokūkū.Manaʻo mākou e hoʻomau mākou i ka hoʻokūkū me kā mākou mau pono i nā kumuwaiwai kūʻai a me nā hiki R&D. "