I-Landbase isizinze emakethe kashokoledi yaseShayina ngokuthengisa ukudla okunoshukela omncane, okungenashukela, okunoshukela omncane nokudla okungenashukela okufakwe ushukela nge-inulin.
I-China inethemba lokukhulisa ibhizinisi layo eChina ngo-2021 ngoba izwe linethemba lokuthi ukwethulwa kohlelo lokugomela i-Covid-19 kungabhekana naleli gciwane.
I-Landbase, eyasungulwa ngo-2018, ithengisa imikhiqizo ngaphansi komkhiqizo we-Chocday.I-Dark Milk kanye ne-Dark Premium product line yaqanjwa e-China, kodwa yenziwa e-Switzerland ukuze imakethe yase-China, okungokokuqala ngqa e-China.
Umsunguli we-Landbase kanye ne-CEO u-Ethan Zhou uthe: "Sibone inkambiso yakamuva yabathengi baseShayina abaphishekela ukudla okunempilo, okunoshukela omncane, ngakho-ke sinqume ukwakha umkhiqizo ozohlangabezana nesidingo."
I-Landbase yethule uchungechunge lukashokoledi omnyama we-Dark Premium ngoJulayi 2019, olulandelwa ubisi Olumnyama Olumnandi ngo-Agasti 2020.
U-Zhou Unolwazi lokuthengisa izinhlobo zeconfectionery ezibizayo nezingaziwa kangako zaseYurophu naseJapan e-China.Esinye isibonelo iMonty Bojangles e-United Kingdom.
Umkhiqizo wokuqala wakwa-Landbase, i-Dark Premium, uchungechunge lukashokoledi lwabathengi abenze isinongo sikashokoledi omnyama futhi abafuna ukwehlisa nakakhulu ushukela wabo.
Kodwa-ke, uZhou uthe abacwaningi bakhe bathole ukuthi ukuhlupheka abathengi bakashokoledi baseShayina abazimisele ukukubekezelela kulinganiselwe.Wachaza: “Ushokoledi omnyama ongenaswidi usho ushokoledi omnyama ongu-100%, okungenzeka ube muningi ngisho nakubathengi abathanda ukubaba kancane.”Uveze ukuthi njengamanje, iningi labathengi baseChina lincamela u-40%.Ukumunyu kwe-cocoa kumayelana no-%, okungenye yezizathu zokwethulwa "kobisi olumnyama".
Ngokuphambene, okuqukethwe kwe-cocoa yebanga eliphezulu emnyama kungama-98%.Aqukethe ama-flavour amahlanu: ukunambitheka kwangempela okumnyama okunganashukela (ukunambitheka kwangempela);i-alimondi;iquinoa;inketho kasawoti olwandle lwe-caramel no-7% ushukela (7% wezithako zomkhiqizo);kanye nelayisi elinoshukela ongu-0.5%.
Nokho, ngenxa yokuthi abanye abathengi abawuthandi nhlobo ushokoledi omnyama, i-Landbase iphendule ngokushesha ukuze yandise iphothifoliyo yomkhiqizo wayo.
UZhou uthe abathengi baseShayina "imvamisa babheka ushokoledi omnyama njengokudla okunempilo".“Kodwa-ke, sithole ukuthi abathengi abaningi bayesaba ukubaba kukashokoledi omnyama.Lokhu okutholakele kusikhuthaze.”
Umphumela waba ukuzalwa kobisi olumnyama.Itholakala ngama-flavour amane-ukunambitheka kwangempela;usawoti olwandle kanye ne-chestnut;iquinoa;futhi ibha ye-blueberry-Landbase's Dark Milk ayinawo ushukela.Okuqukethwe kwe-cocoa kubha kudlula u-48% wevolumu yesithako.U-Zhou uchaze ukuthi kungani i-Landbase isebenzisa i-inulin esikhundleni sezinye izinto ezinoshukela.
Wathi: “Ubumnandi be-inulin abukho njenge-ace-K (i-acesulfame potassium) ne-xylitol.”UZhou uthe: “Inokunambitheka okuthambile kunoshukela, ngaphandle kobumnandi obungapheli bukashukela.Kithina, iphelele, ngoba ingadambisa intukuthelo ukuze ibhekane nezimakethe eziningi, kodwa ngeke ithukuthelise amakhasimende anomunyu nobumnandi obungapheli.”Ubuye wengeza i-inulin, okuyi-polysaccharide ekhishwe ezithelweni nemifino.Isuselwe emvelweni kunokuba ihlanganiswe ngokwenziwa, ngakho ihambisana nesithombe esinempilo se-Landbase somkhiqizo wayo.
Yize i-Covid-19 iwukhinyabeze umnotho waseChina, ukuthengiswa “kobisi olumnyama” i-Landbase enethemba lokulusebenzisa njengomkhiqizo wemakethe enkulu kusakhula, njengoba kudayiswe angu-6 million (30g/bar) maphakathi no-December.
Abathengi bangathola “ubisi olumnyama” esitolo se-inthanethi se-Chocday, inxanxathela yezitolo e-Tmall, futhi bangaluthenga ezitolo ezitholakala kalula emadolobheni amakhulu, izinsiza ezijwayelekile zokulethwa kwegrosa njenge-Dingdong, ngisho nasezindaweni zokuzivocavoca.
“Ukuvakasha kwansuku zonke yikona okuhamba phambili ekuthathweni kwesinqumo sezitolo zezitolo.Sifuna ngempela ukwenza isiqiniseko sokuthi ushokoledi wethu ungaba isidlo sansuku zonke ezimpilweni zabantu zansuku zonke.Lokhu kukhombisa nencazelo yomkhiqizo, ”kusho uZhou.
Ushokoledi wakwaLandbase udayiswe ezitolo ezingu-80,000 e-China, kodwa ikakhulukazi ezitolo ezitholakala kalula (njengezitolo ze-FamilyMart) kanye namadolobha amakhulu.Njengoba inethemba lokuthi iChina ingakwazi ukulawula i-Covid-19 ngokwethula umuthi wokugoma, iLandbase ihlose ukusheshisa ukukhula kwayo futhi idayise ezitolo ezingaphezu kuka-300,000 ezweni lonke ekupheleni kwalo nyaka.UZhou uthe amadolobha amancane azogxila kulokhu kuthengiswa okusha, kanti inkampani izogxila kubathengisi abancane abazimele abazimele.
"Idatha yethu yokuthengisa ku-inthanethi ikhombisa ukuthi awukho umehluko omkhulu phakathi kwabathengi emadolobheni amakhulu nasemadolobheni amancane," kusho uZhou engxoxweni abe nayo neFood, ekhombisa isidingo sikashokoledi ongenashukela.“Isu lethu lomkhiqizo nemikhiqizo yethu kuhloswe ngayo kubantu abasha ezweni lonke, hhayi abantu abasha emadolobheni athile.
Ngo-2020, izigaba eziningi zizothintwa yi-Covid-19, kanti ushokoledi uyafana.UZhou uveze ukuthi ngaphambi kokuqala kukaMeyi kwalolu bhubhane, ukuthengiswa kweLandbase kwacindezelwa ngenxa yokwenqatshelwa kwemisebenzi yasendlini ngesikhathi seholide lokuthengisa ushokoledi loSuku lweValentine.Uthe inkampani izamile ukujwayela lesi simo ngokugqugquzela ukuthengiswa kwe-inthanethi.Isibonelo, ikwazile ukuphromotha ushokoledi wayo ohlelweni lokuthenga ngesikhathi sangempela oluholwa yi-blogger edumile uLuo Yonghao, i-CEO yenkampani yama-smartphone iSmartisan.
I-Landbase iphinde yathenga indawo yokukhangisa emidlalweni ye-TV yezokuzijabulisa kazwelonke efana ne-“China Rap”.Iphinde yaqasha i-rapper wesifazane nomdansi odumile u-Liu Yuxin njengenxusa lomkhiqizo (https://detail.tmall.com/item.htm?spm=a220o.1000855.1998025129.3.192e10d5nEcHNC&pvid=3faf6550-2-19d&pvid=3faf6050-2-2-2-d-201d&pvid=3faf6050-2-2-19d = 03054.1003.1.2768562 & I-ID = 627740618586 & SCM = 1007_HOBETAM% 22:% 22x% _22x_hes% 22238644% 22,% 22x_pos%22:2,%22wh_pid%22:-1,%22x_pvid%22:%223faf608d-d45c-45bb-a0eb-d529d15a128a%22,%22scm%22:%22%50002%2_22,221002_2007. 627740618586%7D).UZhou uthe lezi zinyathelo zisize ukwehlisa okunye ukulahleka kokuthengisa okubangelwe yilo bhubhane.
Kusukela ngo-Agasti 2019, ikhono lenkampani lokuthola lezi zimali livela emizuliswaneni eyahlukene yokutshalwa kwezimali.Isibonelo, ngo-Ephreli wonyaka odlule, i-Landbase yathola amaRandi ayizigidi ezingu-4.5 ekutshalweni kwezimali kubatshalizimali abambalwa.
Imali engenayo eyengeziwe.Umjikelezo B wokutshalwa kwezimali waqedwa ekuqaleni kukaDisemba.U-Zhou ngeke adalule inani eliphelele lale mali, kodwa wathi ukutshalwa kwezimali okusha kuzosetshenziselwa ikakhulukazi ucwaningo nokuthuthukiswa, ukwakhiwa komkhiqizo, ukwakhiwa kweqembu nokuthuthukiswa kwebhizinisi, ikakhulukazi ukukhula kokuthengisa kwezitolo ezibonakalayo.
I-Landbase yinkampani yokuqala kashokoledi e-China ukukhiqiza imikhiqizo eSwitzerland.UZhou uthe leli nyathelo linesibindi futhi libalulekile ekukhuleni kwenkampani.
Ugcizelele ukuthi uma abathengi baseShayina behlonipha izinga lokudla okuthile (njengoshokoledi), bavame ukuba nomqondo oqinile wemvelaphi, njengoba iwayini lizuza ukuhlonishwa ngemvelaphi yalo.“Abantu bacabanga ngeFrance uma bekhuluma ngewayini, kanti ushokoledi yiBelgium noma iSwitzerland.Kungumbuzo wokuthembana,” kugcizelela uZhou.
I-CEO yenqabile ukudalula igama lomkhiqizi we-Basel ohlinzeka ngoshokoledi, kodwa wathi unentshisekelo ngezinqubo zokukhiqiza ezizenzakalelayo kanye nolwazi olubanzi lokuhlinzeka ngemikhiqizo kashokoledi kwezinye izinkampani ezinkulu.
"Ukuzenzakalela kusho izindleko eziphansi zabasebenzi, ukukhiqiza okuphezulu kanye nezinguquko zamandla kalula ukuze kuhlangatshezwane nesidingo esikhulayo," u-Zhou ukholelwa.
Emakethe yaseNtshonalanga, ushokoledi ongenashukela ongenashukela akuwona neze umqondo omusha, kodwa abathengi bemakethe enkulu basantula umdlandla wemikhiqizo enjalo.
U-Zhou uphakamise ukuthi isizathu esisodwa kungaba ukuthi ushokoledi uwukudla kwesitayela saseNtshonalanga, futhi abathengi abaningi baseNtshonalanga bakhulele kushokoledi wendabuko onoshukela.Wagomela: “Cishe ayikho indawo yoshintsho ezibophweni ezingokomzwelo.”"Kodwa e-Asia, izinkampani zinendawo eyengeziwe yokuhlola."
Lokhu kungaheha ochwepheshe emakethe ye-niche yaseChina.I-Nestlé yethule i-KitKat yokuqala engenashukela e-Japan ngoNovemba 2019. Lo mkhiqizo ubizwa ngokuthi isithelo se-cocoa, futhi uqukethe isiraphu ye-cocoa emhlophe eyomile engangena esikhundleni sikashukela.
Akukacaci ukuthi iNestlé izoletha yini imikhiqizo yayo eChina, kodwa uZhou Enlai uwulungiselele ngokugcwele umqhudelwano wesikhathi esizayo—yize okwamanje, inkampani yakhe inenzuzo enkulu kuye.
“Maduze singase sibone abanye esiqhudelana nabo, futhi imakethe ingaba ngcono ngokuncintisana.Siyaqiniseka ukuthi sizoqhubeka nokuncintisana ngezinzuzo zethu ezinsizeni zokudayisa nasemakhonweni e-R&D.”