Kupwanya mold: How Beyond Good kudzorera bhizinesi rechokoreti

Kuvaka fekitori yechokoreti kwave kuri chikamu chehurongwa hwaTim McCollum kubvira paakatanga Beyond Good, yaimbove Madécasse, muna 2008.
Pachezvayo hazvisi nyore, asi nzvimbo yekambani yekutanga-ye-iyo-art yekugadzira nzvimbo yakawedzera imwe nhanho yekuomerwa.Beyond Good set up shop muMadagascar, kwaanowana zvisingawanzo, zvinoshamisa fruity Criollo cacao zvakananga kubva kuvarimi.
Kunyangwe Africa - West Africa, kunyanya - ichipa makumi manomwe kubva muzana ekoko yepasi, "nhamba yakaenzana ne0 muzana" yechokoreti yenyika inogadzirwa ikoko, McCollum anodaro.Pane zvikonzero zvakati wandei zveizvozvo, kubva mukushaikwa kwezvivakwa, kukosha kwekutumira nekuisa michina yekugadzira, kudzidziswa kwevashandi, uye pakupedzisira, kugoverwa kwepurofiti.
"Vese vanowedzera pazviri kuve chirevo chakaoma," McCollum anodaro.“Asi kugadzira kukosha kwakakomba kunoda kuita zvinhu zvisati zvamboitwa.Isu tine zero kufarira muchimiro quo.Sub-zero."
Kutyora kubva pane zvakajairwa, uye kunyanya yechinyakare chokoreti yekugovera cheni, iri pamusimboti weBeyond Good's mission.McCollum, uyo akaumba hukama hwake neMadagascar panguva yemakore maviri semuzvipiri wePeace Corps ipapo, akawana maonero ekunze kuindasitiri yechokoreti nenzvimbo dzayaida rubatsiro.
Nyaya dzinonyanya kunetsa dzinotarisana necocoa supply chain - hurombo hwevarimi, kubuda pachena mukutsvaga, uye nekuwedzera, kushandiswa kwevana, kutemwa kwemasango uye kushanduka kwemamiriro ekunze - hazvigone kugadziriswa nepamusoro-pasi, McCollum akaziva.
“Magadzirirwo avanouya nawo kazhinji haashandire vanhu pakutanga kana pasi pekutengesa, vanova varimi vecocoa.Maonero edu akanga akasiyana zvachose,” anodaro.
Kunyangwe denda repasi rose reCCIDID-19 radzikira kufambira mberi parizvino, Beyond Good, yakashongedzerwa nezita idzva rinoratidza chinangwa chayo, inoronga kuwedzera modhi yayo yekugadzira kunze kweMadagascar uye kupinda mukondinendi yeEast Africa.
Kwemakore, Beyond Good yakabatana nevanogadzira zvibvumirano muMadagascar uye muItaly kuti igadzire mabhawa ayo echokoreti, asi McCollum anoti chinangwa chikuru ndechekugadzira zvakanyanya sezvinobvira muMadagascar, kuwedzera kukosha kwekutengesa kunze.
Kwete kuti Madagascar heirloom cocoa haisati yave yakakosha.Nyika yechitsuwa ndeimwe yenyika gumi chete dzekutengesa kunze kwezana muzana Fine uye Flavour Cocoa, maererano neInternational Cocoa Organisation.Fruity uye kwete inovava, ine manotsi estrawberry, raspberry uye cranberry.
Mushure memakore manomwe, Beyond Good yakarova sirin'i yekugadzira pamwe nemugadziri wayo muMadagascar, zvichikurudzira kuti pave nefekitari itsva muAntananarivo, guta guru reMadagascar, kutanga muna 2016. Kuvaka kwakapedzwa mukupera kwa2018 uye kutanga kwa2019.
Gore rakapera, nzvimbo iyi yakagadzira hafu yeBeyond Good yakabuda - mugadziri weItaly akagadzira imwe hafu - asi McCollum anotarisira 75 muzana yezvigadzirwa zvayo zvechokoreti zvichagadzirwa kuMadagascar gore rino.
Parizvino fekitari iyi ine vanhu makumi mana nevaviri, vazhinji vavo vakanga vasati vamboshanda mumba kana kuravira chokoreti kare.Izvo zvakagadzira curve yekudzidza, anodaro McCollum, asi kugadzira chokoreti muMadagascar kunobatanidza varimi nevashandi kuhurongwa hwese.
Beyond Good inogara ichiunza vadyidzani vayo vekurima - mishandirapamwe miviri, murimi ane kurima ari pakati nepakati uye imwe huru yekurima iri kuchamhembe kwakadziva kumadokero kweMadagascar - munzvimbo yekugadzira kuti varavire chokoreti uye kuona kugocha, kukuya uye mamwe matanho ekugadzira.Inotaridza kuti sei kukura kwavo, kuomesa uye kuvirisa maitiro kwakakosha pakugadzira chigadzirwa chemhando yepamusoro.
"Izvi zvinoita kuti vanyanye kuita basa rekurima, asi unogona kuzviita kana ukagadzira kwaunobva," anodaro McCollum."Vanounzwa denderedzwa rakazara mucheni yese yekutenga yavakabviswa kwenguva yakareba."
Kutsvaga cocoa nekugadzira pasi peamburera imwe chete kunobvumira varimi kuti vawane mari yakawanda - kashanu kusvika katanhatu, McCollum anodaro - sezvo pasina vamwe vamiriri vari kutsvaga kugovera purofiti pane zvekutengesa.Uyu modhi unopawo kujeka kwakazara kubva kune pod kusvika kune wrapper, kubvisa kudiwa kwezvirongwa zvekurwisa hurombo, kushandiswa kwevana, kutemwa kwemasango nezvimwe zvinhu.
"Kana murimi akawana mari yakanaka, uye paine hukama hwakananga, hwekutengeserana pakati pemurimi nemunhu ari kugadzira chokoreti, zvimwe zvese zviri muindasitiri zvinonyungudika."McCollum anodaro.
Beyond Good zvirongwa zvekuwedzera kupfuura Madagascar, icho chiri chikamu chechikonzero nei yakachinja zita rayo remhando kubva kuMadécasse mukupera kwegore rapfuura.Madécasse zvakare rakanga risiri iro zita riri nyore kuyeuka kana kutaura - chimwe chinhu chakadzidzwa nekambani pakutanga panhoroondo yayo.
"Izvo zvanga zvichititadzisa kwenguva yakareba," anodaro McCollum."Taigara tichiziva kuti taida kuichinja, asi zvakatitorera nguva kuti tisvike patakagadzikana nesarudzo yakakura kudaro."
Ino ndiyo nguva, sezvo Beyond Good inoronga kuunza modhi yayo yekugadzira chokoreti kuUganda, nyika yekuEast Africa iyo inogadzira matani makumi matatu ecocoa gore rega rega.Iyo kambani zvakare inokwanisa kuwana yevaridzi yekugovera cheni ipapo kuburikidza nehukama hwayo neayo-mugadziri.
McCollum anotarisira kuti zvichatora makore maviri kuti fekitori ishande, asi denda reCOVID-19 rakamisa kufambira mberi.Zvichakadaro, Beyond Good yakaunza matatu matsva emachokoreti mabhawa ane Ugandan cocoa uye ari kutsvagisa ari kure nenzvimbo yainotarisira kushanda.
McCollum anoti Tanzania iri paradar yekambani iyi, sezvo cocoa yayo iri padyo nekunakira kuMadagascar.Asi zvisinei kuti chimiro chii chinotora kana kuti chii chinoitika, kufambira mberi kunofanirwa, kwete chete kune Beyond Good, asi kune indasitiri yechokoreti yose.
"Zvingave zvehupenzi dai taingoda kuzvichengeta sebhizinesi diki muMadagascar," McCollum anodaro."Muedzo chaiwo wemuenzaniso ndewekuti tinogona kuutevedzera."
Denda ririkuenderera mberi rachinja nzira yekutenga nevatengi, kushamwaridzana, uye kugovana, maitiro ane chekuita neindasitiri yezviyo.Mune ino webinar tichitarisa iyo 2020 State yeConfectionery Indasitiri, isu tichafunga chokwadi chisingarambiki chekuti kunyangwe isu tiri kudzivirira mhomho uye tiri padivi-nhanho yekugovera zviitiko, isu tinoshuva kunyaradza uye kuchengetedza confectionery inotipa.

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Nguva yekutumira: Aug-18-2020