Kumanga fakitale ya chokoleti kwakhala gawo la mapulani a Tim McCollum kuyambira pomwe adayambitsa Beyond Good, yemwe kale anali Madécasse, mu 2008.
Pazokha izi sizochita zophweka, koma malo opangira malo oyambirira a kampaniyo adawonjezera zovuta zina.Beyond Good adakhazikitsa shopu ku Madagascar, komwe kumachokera ku khola la Criollo losowa kwambiri kuchokera kwa alimi.
Ngakhale Africa - West Africa, makamaka - imapereka 70 peresenti ya koko padziko lonse lapansi, "chiwerengero chofanana ndi 0 peresenti" cha chokoleti chapadziko lonse chimapangidwa kumeneko, akutero McCollum.Pali zifukwa zingapo za izi, kuyambira kusowa kwa zomangamanga, kufunikira kotumiza ndikuyika zida zopangira, kuphunzitsa antchito, ndipo pamapeto pake, kugawa phindu.
"Zonse zimawonjezera kuti ndizovuta kwambiri," akutero McCollum.Koma kupanga phindu lalikulu kumafuna kuchita zinthu zomwe sizinachitikepo.Tilibe chidwi ndi momwe zilili pano.Sub-zero."
Kuchoka pachizoloŵezi, makamaka njira yachikhalidwe yoperekera chokoleti, ndi pachimake pa ntchito ya Beyond Good.McCollum, yemwe adalumikizana ndi Madagascar pazaka ziwiri ngati wodzipereka wa Peace Corps kumeneko, adawona makampani a chokoleti ndi madera omwe amafunikira thandizo.
Nkhani zovuta kwambiri zomwe makampani opanga koko akukumana nazo - umphawi wa alimi, kuwonekera poyera, komanso kuwonjezera, ntchito za ana, kudula mitengo ndi kusintha kwa nyengo - sizingathetsedwe ndi njira yopita pansi, McCollum adazindikira.
“Mayankho omwe amabwera nawo nthawi zambiri sagwira ntchito kwa anthu pachiyambi penipeni kapena m'munsi mwa ogulitsa, omwe ndi alimi a koko.Malingaliro athu anali osiyana kwambiri, "akutero.
Ngakhale mliri wapadziko lonse wa COVID-19 wachedwetsa kupita patsogolo pakadali pano, Beyond Good, yomwe ili ndi dzina latsopano lomwe likuwonetseranso cholinga chake, ikukonzekera kukulitsa mtundu wake wapadziko lonse kunja kwa Madagascar ndi ku Africa East.
Kwa zaka zambiri, Beyond Good adagwirizana ndi opanga makontrakitala ku Madagascar ndi ku Italy kuti apange mipiringidzo ya chokoleti, koma McCollum akuti cholinga chachikulu ndicho kupanga momwe angathere ku Madagascar, kulimbikitsa mtengo wa malonda.
Osati kuti koko waku Madagascar si wapadera kale.Dziko la pachilumbachi ndi limodzi mwa mayiko 10 okha omwe amagulitsa 100% Fine and Flavour Cocoa, malinga ndi International Cocoa Organisation.Zipatso osati zowawa, zimakhala ndi zolemba za sitiroberi, rasipiberi ndi kiranberi.
Pambuyo pa zaka zisanu ndi ziwiri, Beyond Good inagunda denga la kupanga ndi wopanga nawo ku Madagascar, zomwe zinayambitsa ntchito yomanga fakitale yatsopano ku Antananarivo, likulu la Madagascar, kuti iyambe mu 2016. Ntchito yomanga inatha kumapeto kwa 2018 ndi kumayambiriro kwa 2019.
Chaka chatha, malowa adatulutsa theka lazotulutsa zonse za Beyond Good - wopanga mnzake waku Italy adapanga theka lina - koma McCollum akuyembekeza kuti 75 peresenti ya chokoleti chake apangidwe ku Madagascar chaka chino.
Pakali pano fakitaleyi ili ndi anthu 42, ambiri mwa iwo anali asanagwirepo ntchito zapakhomo kapena kulawa chokoleti.Izi zidapangitsa kuti pakhale njira yophunzirira, akutero McCollum, koma kupanga chokoleti ku Madagascar kumalumikiza alimi ndi antchito pantchito yonseyi.
Beyond Good nthawi zonse imabweretsa anzawo omwe amalima nawo - mabungwe awiri, mlimi wapakati komanso m'modzi wamkulu waulimi wokhala kumpoto chakumadzulo kwa Madagascar - kumalo opangirako kuti alawe chokoleti ndikuwona magawo okazinga, akupera ndi ena opanga.Zikuwonetsa chifukwa chake kukula kwawo, kuyanika ndi kuthirira kwawo ndikofunikira kwambiri kuti apange chinthu chabwino.
"Izi zimawapangitsa kukhala otanganidwa kwambiri pantchito yaulimi, koma mutha kuchita izi ngati mutapanga kumene," akutero McCollum."Abweretsedwa m'magulu onse ogulitsa omwe adachotsedwa kwa nthawi yayitali."
Kupeza koko ndi kupanga pansi pa ambulera imodzi kumapangitsa alimi kupeza zambiri - kuwirikiza kasanu mpaka kasanu, a McCollum akuti - popeza palibe oyimira pakati omwe akufuna kugawa phindu pazogulitsa zonse.Chitsanzochi chimaperekanso kuwonekera kwathunthu kuchokera ku pod mpaka kukulunga, kuthetsa kufunikira kwa mapulogalamu othana ndi umphawi, kugwiritsa ntchito ana, kudula mitengo ndi zina.
"Ngati mlimi apeza ndalama zabwino, ndipo pali ubale wachindunji, wamalonda pakati pa mlimi ndi munthu wopanga chokoleti, zovuta zina zonse zamakampani zimathetsedwa."McCollum akuti.
Beyond Good akufuna kukulitsa kupitirira Madagascar, chomwe ndi chimodzi mwa zifukwa zomwe zidasinthira dzina lake kuchokera ku Madécasse kumapeto kwa chaka chatha.Madécasse nayenso sanali dzina losavuta kukumbukira kapena kutchula - zomwe kampaniyo idaphunzira kumayambiriro kwa mbiri yake.
"Izi zatilepheretsa kwa nthawi yayitali," akutero McCollum."Tinkadziwa kale kuti tikufuna kusintha, koma zidatitengera kanthawi kuti tifike pomwe tinali omasuka ndi chisankho chachikulu chotere."
Ino ndi nthawi, popeza Beyond Good ikukonzekera kubweretsa mtundu wake wopangira chokoleti ku Uganda, dziko la East Africa lomwe limapanga matani 30,000 a koko chaka chilichonse.Kampaniyo ilinso ndi mwayi wopeza ma chain ogulitsa kumeneko kudzera mu ubale wake ndi omwe amapanga nawo.
McCollum akuyembekeza kuti zitenga zaka ziwiri kuti fakitale igwire ntchito, koma mliri wa COVID-19 wayimitsa kupita patsogolo.Pakadali pano, Beyond Good yakhazikitsa malo atatu atsopano a chokoleti okhala ndi koko waku Uganda ndipo ikuchita kafukufuku kuchokera kutali komwe ikuyembekeza kukagwira ntchito.
McCollum akuti Tanzania ilinso pa radar ya kampaniyo, popeza koko wake ndi wokoma kwambiri kuposa waku Madagascar.Koma ziribe kanthu momwe zimakhalira kapena zomwe zimachitika, kupita patsogolo ndikofunikira, osati kwa Beyond Good, koma kwa mafakitale a chokoleti chonse.
"Zingakhale zopusa tikangofuna kuti tisunge ngati bizinesi yaying'ono ku Madagascar," akutero McCollum."Kuyesa kwenikweni kwachitsanzo ndikuti titha kutengera."
Mliri womwe ukupitilirawu wasintha momwe ogula amagulitsira, kuchezerana, ndi kugawana, makhalidwe omwe amakhudza kwambiri malonda a confectionery.Munkhani iyi yapaintaneti yomwe ikuyang'ana za 2020 State of the Confectionery Viwanda, tiwona mfundo yosatsutsika kuti ngakhale tikupewa unyinji ndipo tikugawana nawo, timalakalaka chitonthozo ndi chitetezo chomwe chimatipatsa.

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