Muna 2013 muzvinabhizimusi Nate Saal akange ari pakuravira chokoreti muPalo Alto, California, pazvakamujekera kuti chokoreti - sekofi, imwe "bhinzi" inodiwa kubva kuequator - chimwe chinhu chaigona kugadzirirwa nevatengi kumba.Pakarepo, akaruka zano raizove CocoTerra, chigadziriso chepamusoro ikozvino muzvikamu zvekupedzisira zvekuyedza izvo zvinoshandura cacao nibs kuita yakacheneswa chokoreti mabara mukati menguva inotora kuona "Charlie neChocolate Factory."

Nzira kubva panguva yekupedza chigadzirwa inoratidza kuwanda kwekuita, dikita uye nekungwarira kuvaka mubatanidzwa kunoenda mukuunza tekinoroji nyowani seizvi kumusika wechokoreti wemadhora mabhiriyoni zana nemazana matatu, kunyanya kana uri kunze kweindasitiri.Saal hapana chaaiziva nezve chokoreti kunze kwekunakidzwa nekunakirwa.

Akadzidziswa kuYale mune molecular biophysics uye biochemistry, akatanga basa rake rekuvandudza uye rezinesi mapuratifomu esoftware munzvimbo dzakasiyana dzeSilicon Valley kutanga-ups.Asi kunyangwe mushure mekutanga nekutengesa zvigadzirwa zvakaomarara kumakambani akaita seCisco Systems, kuvaka "robhoti" yekugadzira chokoreti kunoda yakakosha yekudzidza.

Yakatanga nematani emavhidhiyo eYouTube.“Ndakaita gore ndichizvidzidzisa uye kuita zvidzidzo zvekugadzira chokoreti, kemisitiri yechokoreti, fizikisi yemidziyo yekugadzira chokoreti uye kudzidza nezvekurima, kuchekerera, kukohwa nekuvirisa makoko,” anodaro Saal.

Kugadzira chokoreti kubva ku nibs kazhinji kunotora angangoita maawa makumi maviri nemana uye boka remichina inodhura, inodhura.Asi Saal - anoshingairira DIY hobbyist uye amateur nyuchi uye mugadziri wewaini - akatenda kuti anogona kukurumidzira maitiro ekugadzira chokoreti nekukuya, kuchenesa, kupisa, kupisa uye kuumba mune imwe yakabatana system.Anoti, “Tekinoroji yekugadzira chokoreti haina kuchinja mumakore 150, uye ndakafunga kuti, ‘Zvakanaka, wadii?’”

Musika wekuUS wechokoreti yekutanga chete muna 2018 waive pedyo nemadhora mazana matatu nemakumi mapfumbamwe emadhora, sekureva kwaMordor Intelligence.Inowanzonzi "craft" chokoreti, aya mabhureki akazvimirira anogadzira mumabheji madiki achisimbisa kusimba uye nehanya nekutsvaga zvakanatswa nezvinowedzerwa zvishoma kubva kucacao bhinzi kuenda kubhawa.Kunyangwe masangano matanhatu epasi rose, anosanganisira Mars, Nestle neFerrero Group, achigadzira chokoreti yakawanda inodyiwa sesiwiti, chikamu chidiki ichi chevagadziri vemabasa emaoko chiri kukura nekukurumidza mumusika mukuru watobudirira.

Sekureva kweZion Market Research, mari yechokoreti yepasi rose inotarisirwa kusvika madhora mabhiriyoni zana nemakumi matanhatu nemazana maviri nemakumi maviri neshanu, ichikura pamwero wekukura wepagore we7% pakati pa2018 na2024.

Kupinda murukova irworwo kwaida kushivirira uye hunyanzvi hwekudzidzira.Mukupera kwa2015, Saal akaunza Karen Alter, anoremekedzwa zvikuru wekutanga-up strategist uye Intel veteran anove mukuru weCocoTerra's chief operating officer.Pamwe chete vakatanga kumisa vatengesi vengirozi pazviitiko zvakaunza macheki ekutanga.Saal akasangana pane imwe gungano akamusuma kune inozivikanwa dhizaini femu Amunition (inozivikanwa neBeats mahedhifoni uye maCafé-X marobhoti ekofi).

Anoti Alter, "Vaifarira chaizvo zvatakanga tichivaka, vakatenda muchigadzirwa uye vaida kubatsira kuunza mugadziri wekutanga wechokoreti kumusika.Yakanga iri yekutanga kuzvipira kukuru kwemari kwatiri sekambani asi kwaive kukosha kwekutanga kubatanidzwa. "Zvombo zvakava shamwari yekugadzira CocoTerra kutanga kwa 2017. "Mushure mepfungwa dzakawanda, mazano uye miedzo," Saal anoti, "mhinduro kumubvunzo wangu pamusoro pekukwanisa kugadzira chokoreti kumba kwaiva hongu."

Mhinduro yekutanga kubva mukutengeserana kwechokoreti yakanga isina kunyatso simbisa."Ndaifunga kuti vaipenga pandakatanga kutaura navo parunhare," anodaro John Scharffenberger, weSan Francisco Bay Area-based vintner uye anogadzira chokoreti kuseri kweScharffen Berger Chocolate, kambani inonzi yakatanga bato rekuAmerican craft chokoreti. mukupera kwema1990.Hershey akawana Scharffen Berger muna 2005 nemari inosvika zviuru gumi zvemadhora.

Chikwata cheCocoTerra chakasvika kune iyo indasitiri-yakafanana nemufananidzo sekudanwa kunotonhora, uye njodzi yavo yakabhadhara.“Ndakaona muchina uyu, ndikasangana neboka remaneja nemainjiniya, uye, zvakanyanya kukosha, ndakaedza chokoreti, ndokuenda, 'Geeze, Louise!Izvi zvakanaka chaizvo,' ”anodaro Scharffenberger, uyo zvino ava investor weCocoTerra.

Munguva yedemo yakazvimiririra Chikumi apfuura pachikoro chekubika muSanta Monica, Saal akashandura scoops akati wandei kuita chokoreti yakasimba mumaawa ari pasi pemaawa maviri.CocoTerra's dhizaini dhizaini idhizaini yekunatsa inoshandisa simbi isina bhora mabearings kukuya nibs mudiki zvivharo zvechokoreti.Iyo inoshanda yekutonhora sisitimu inodzora tembiricha panguva yakakosha yekupisa, iyo inoshandura chocolate yemvura kuita yakasimba fomu.Chishandiso ichi zvakare chine chinotenderera centrifuge yekuburitsa uye kuumba chokoreti mune yakasarudzika mhete chimiro cheanenge 250 magiramu anogona kuputswa kana kudyiwa zvachose.

Iyo inofambidzana app inotungamira vashandisi nhanho-ne-nhanho uye inosanganisira mabikirwo ekugadzirisa-kugadzira chokoreti pasi pakusarudza kwakabva bhinzi (sezvinoita nekofi newaini, matunhu akasiyana ecocoo anoburitsa zvinonaka zvakasiyana) uye cacao percentage (yepasi inotapira).

Panzvimbo pekuzviisa saDavid muindasitiri yechokoreti Goliaths, CocoTerra yakasarudza kuzvifadza uye kushanda kubva mukati.Pakutanga, Saal naAlter vakabatana neFine Chocolate Industry Association kusangana nekudzidza kubva kune vakasiyana nyanzvi.Vakakumbira mazano kumakirasi, uye vakapinda zviitiko zvakakosha zvechokoreti seNorthwest Chocolate Festival kuti vatange hukama nevarimi, vagadziri vechokoreti uye vatengesi.

"Indasitiri yechokoreti, kunyanya padanho rehunyanzvi, yakavhurika uye inodyidzana, sezvakaita indasitiri yetekinoroji," anodaro Alter.“Vanhu vari kufadzwa nehunyanzvi hwavo uye vanofara kugovera zvavanodzidza nevatambi vatsva.Takaenda kuchokoreti, chikafu uye chikafu tech conferences, takashanda zvedu network, takatora mukana wekukoka kwakawanda kwakauya kwatiri.Chinhu chimwe chinotungamira kune chimwe.Unongoda kuzviisa kunze uko uye kuremekedza ruzivo rwevamwe nenguva. ”

Iyo kambani inosarudzawo kusamisa vatengi kune imwe chaiyo chokoreti brand kana mutengesi nenzira, taura, Nespresso inoita nemapodhi ayo ekofi."Hazvina kumboti, 'Hei, tarisa nyika yechokoreti, tiri kukutevera," anodaro Alter."Maitiro edu aibatana nesu akanaka kune wese.Tiri kuzivisa nezvechiito chekugadzira chokoreti icho vatengi vemazuva ese vasingazive zvakawanda nezvazvo. "

"Seindasitiri, ndinofunga tinogara tichitsvaga mazano matsva anoratidzwa kushanda, asi nyaya yakanaka isina humbowo haisvike kure," anodaro Greg D'Alesandre, Cacao Sourcerer weDandelion Chocolate, mumwe muongorori wekutanga uyo. akakunda kusava nechokwadi uye ava mushandi weCocoTerra.“Chinhu chinonyanya kundifadza ndechekuti Nate nechikwata chake vane ruzivo uye vanotyaira.Vaive nehana inonakidza ine chiono chekutevera nekukunda chero matambudziko anouya. ”

CocoTerra haisati yave nezuva rekuburitswa, kunyangwe sosi ine ruzivo rwekambani iyi yakati mayunitsi ekutanga anofanirwa kuwanikwa nemwaka wekutenga zororo regore rinouya.Chirongwa ndechekutengesa zvakananga kune vatengi pakutanga vaine tarisiro yekubatana nevatengesi vakaita saWilliams-Sonoma nekufamba kwenguva.Saal anoti kambani iyi yakwidza mari inodarika madhora miriyoni maviri mukudyara kubva “kuvanhu vari kufara nezve mukana wekugadzira chokoreti patafura, kungave nekuti vanoda chokoreti, kana vane ruzivo rwakakodzera mumaindasitiri ane hukama – chikafu, waini, cocoo – kana akashanda nesu kare, kana kungotenda kuti tinogona kuzviita.”

Ikozvino muyedzo uchave wekuti vatengi vekumba vakagadzirira kuwedzera imwe make-it-pamba-gizmo padivi peavo ice cream nevagadziri vechingwa.Kuti ubudirire pamwero mukuru, vamwe vaongorori vanoti CocoTerra ichada kudyidzana kupfuura musika mudiki wechokoreti, nekambani inosvika pasi rose, seNestle.

"Ini ndinotarisira kukwezva kwevanofarira chokoreti necocoa pakutanga, asi musika wakakosha haugoneki kunze kwekunge mutambi wechokoreti wepamusoro awana kana kupa marezinesi tekinoroji," anodaro Oliver Nieburg, muongorori wezvekudya nezvinwiwa kuLumina Intelligence, achitaura nezvechikafu chikuru. conglomerates."Zvakadaro, anogadzira chokoreti anogadzira pamba anogona kupa vatengi imwe nzira kune yakajairwa shuga-yakaremerwa candy bar."

Kunyangwe mushure memakore mashanu eR&D uye majitter anouya nekuenda zvese-mu-imwe pane chimwe chigadzirwa, imwe pfungwa yakapusa inochengeta CocoTerra ichienda: "Vanhu vanoda chokoreti," Saal anodaro.“Kuchifarira kwacho hakuna kumachati.Kana tikakwanisa kuwedzera kune chishuwo ichocho nekuita kuti vatengi vabatanidzwe zvakanyanya mukuda uku, isu hatisisiri mubhizinesi rechokoreti.Tiri mubhizimusi remufaro.”

Dhata ndeye chaiyo-nguva snapshot *Data inononoka angangoita maminetsi gumi nemashanu.Global Business uye Nhau dzeMari, Stock Quotes, uye Market Data uye Analysis.

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suzy@lstchocolatemachine.com

www.lstchocolatemachine.com

wechat/whatsapp:+86 15528001618(Suzy)