Ngo-2013 usomabhizinisi we-serial uNate Saal wayesemcimbi wokunambitha ushokoledi e-Palo Alto, e-California, ngenkathi kuphuma kuye ukuthi ushokoledi - njengekhofi, omunye "ubhontshisi" othandwayo wasenkabazwe - into abathengi abangazenzela yona ekhaya.Kuthe kusenjalo, wasungula umbono owawuzoba yi-CocoTerra, into esetshenziswa emakhazeni manje esezigabeni zokugcina zokuhlola eshintsha izinkabi zikakhokho ogazingiwe zibe amabha kashokoledi acolisisiwe cishe isikhathi esisithathayo ukubuka “uCharlie Nefektri Kashokoledi.”

Indlela esuka emkhiqizweni osuphelile ikhombisa ukuthi kungakanani ukudlala, ukujuluka kanye nokwakha umfelandawonye okucophelelayo ekuletheni ubuchwepheshe obusha obufana nalobu emakethe kashokoledi yomhlaba wonke eyizigidi eziyizinkulungwane ezingu-103, ikakhulukazi uma ungaphandle kwemboni.USaal wayengazi lutho ngoshokoledi ngaphandle kokujabulela ukunambitheka.

Ufunde e-Yale ku-molecular biophysics kanye ne-biochemistry, wasungula amapulatifomu e-software omsebenzi wakhe wokuthuthukisa nokunikeza amalayisense kumaqalo ahlukahlukene aseSilicon Valley.Kodwa ngisho nangemva kokwethula nokudayisa imikhiqizo eyinkimbinkimbi kakhulu ezinkampanini ezinjengeCisco Systems, ukwakha “irobhothi” elenza ushokoledi kuzodinga ijika lokufunda elibalulekile.

Iqale ngamathani amavidiyo e-YouTube.“Ngachitha unyaka ngizifundisa futhi ngenza amakilasi okwenza ushokoledi, amakhemikhali kashokoledi, i-physics yemishini yokugaya ushokoledi nokufunda nangokutshala, ukuthena, ukuvuna nokuvubela ukhokho,” kusho uSaal.

Ukwenza ushokoledi ngama-nibs ngokuvamile kuthatha okungenani amahora angu-24 kanye nenqwaba yemishini efiphele, ebizayo.Kepha u-Saal - oshisekayo we-DIY hobbyist kanye nomlimi wezinyosi oyimfundamakhwela kanye nomenzi wewayini - ukholelwa ukuthi angasheshisa inqubo yokwenza ushokoledi ngokugaya, ukucwenga, ukuhlanganisa, ukuthambisa nokubumba ohlelweni olulodwa oluhlangene.Uthi, “Ubuchwepheshe bokukhiqiza ushokoledi abukashintshi eminyakeni engu-150, futhi ngacabanga, 'Kungani kungashintshile?'

Imakethe yaseMelika yoshokoledi we-premium kuphela ngo-2018 yayisondele ku- $ 3.9 billion, ngokusho kukaMordor Intelligence.Okuvame ukubizwa ngokuthi ushokholethi “wezandla”, lezi zinhlobo ezizimele kakhulu zikhiqiza ngamaqoqo amancane agcizelela ukusimama kanye nokuqikelela ekutholeni izithako ezingcono kakhulu ezinezithasiselo ezimbalwa ukusuka kubhontshisi kakhokho kuye kubha.Nakuba ama-conglomerates ayisithupha omhlaba, okuhlanganisa i-Mars, i-Nestle kanye ne-Ferrero Group, enza ushokoledi omningi osetshenziswa njengoswidi, lo mkhakha omncane wabakhi bemisebenzi yezandla ukhula ngokushesha kakhulu emakethe enkulu esivele ichuma.

Ngokusho kweZion Market Research, imali etholwayo kashokoledi emhlabeni wonke kulindeleke ukuthi ifinyelele cishe ku- $ 162 billion ngo-2024, ikhule ngesilinganiso sokukhula saminyaka yonke esingaba ngu-7% phakathi kuka-2018 no-2024.

Ukungena kulokho kusakazwa kudinga isineke kanye namakhono e-schmoozing.Ekupheleni kuka-2015, u-Saal waletha u-Karen Alter, usomaqhinga wokuqala ohlonishwa kakhulu kanye nomakadebona we-Intel oseyisikhulu esiphezulu sokusebenza kwe-CocoTerra.Bendawonye baqala ukuphonsa abatshalizimali bezingelosi emicimbini engenise amasheke okuqala.Othintwayo u-Saal ahlangana naye komunye umhlangano wamethula enkampanini edumile yokuklama i-Amunition (eyaziwa ngama-headphone e-Beats nama-coffee coffee bar e-Café-X).

U-Alter uthi, “Babejabule ngempela ngalokho esasikwakha, bekholelwa emkhiqizweni futhi befuna ukusiza ukuletha umenzi wokuqala kashokoledi emakethe.Kwakuwukuzibophezela kokuqala okukhulu kwezezimali kithi njengenkampani kodwa kwaba ukusebenzelana okubalulekile kusenesikhathi.”Izinhlamvu zaba nguzakwethu wokuklama we-CocoTerra ekuqaleni kuka-2017. “Ngemva kwemibono eminingi, imibono nezivivinyo,” kusho u-Saal, “impendulo yombuzo wami mayelana nokwenzeka kokwenza ushokoledi ekhaya kwaba uyebo.”

Impendulo yokuqala evela ekuhwebeni kukashokoledi ayizange iqinise."Ngangicabanga ukuthi bahlanya ngokuphelele ngesikhathi ngiqala ukukhuluma nabo ocingweni," kusho uJohn Scharffenberger, i-vintner yaseSan Francisco Bay Area kanye nomenzi kashokoledi ngemuva kweScharffen Berger Chocolate, inkampani etuswe ngokuqala umnyakazo kashokoledi wezandla waseMelika ngasekupheleni kwawo-1990.UHershey wathola iScharffen Berger ngo-2005 ngemali elinganiselwa ku-$10 million.

Ithimba le-CocoTerra lasondela kumuntu ofana nonkulunkulu wemboni njengocingo olubandayo, futhi ubungozi babo baphumelela.“Ngabona umshini, ngahlangana nethimba labaphathi kanye nonjiniyela, futhi, okubaluleke kakhulu, ngazama ushokoledi, ngase ngithi, 'Geeze, Louise!Lokhu kuhle ngempela,'” kusho uScharffenberger, manje osengumtshali zimali wakwaCocoTerra.

Ngesikhathi sedemo yangasese ngoJuni odlule esikoleni sokupheka e-Santa Monica, u-Saal waguqula ama-nibs ambalwa waba ushokoledi oqinile osheshayo ngaphansi nje kwamahora amabili.Ukuphumelela komklamo we-CocoTerra kuyindlela yokucwenga esebenzisa amabhola ensimbi engagqwali ukuze agaye ama-nibs kumabhulokhi wokwakha amancane kashokoledi.Isistimu yokupholisa esebenzayo ilawula izinga lokushisa ngesikhathi senqubo yokushisa ebalulekile, eguqula ushokoledi owuketshezi ube yisimo esiqinile.Lolu cingo luphinde lube ne-centrifuge ephothayo yokukhipha nokubumba ushokoledi ube yindandatho eyingqayizivele yamagremu angu-250 ongahlukaniswa noma udliwe uphelele.

Uhlelo lokusebenza oluhambisanayo luqondisa abasebenzisi isinyathelo ngesinyathelo futhi lufaka phakathi izindlela zokupheka zokuthunga ushokoledi phansi ekukhetheni umsuka kabhontshisi (njengekhofi newayini, izifunda ezihlukene zikakhokho zikhiqiza ukunambitheka okuhlukile) kanye nephesenti likakhokho (eliphansi limnandi).

Esikhundleni sokuzibeka njengoDavid embonini ye-chocolate Goliaths, i-CocoTerra yakhetha ukuzithokozisa nokusebenza ngaphakathi.Ekuqaleni, u-Saal no-Alter bajoyina i-Fine Chocolate Industry Association ukuze bahlangane futhi bafunde kochwepheshe abahlukahlukene.Bacela izeluleko emakilasini, futhi bahambela imicimbi ebalulekile kashokoledi njengeNorthwest Chocolate Festival ukuze bakhe ubudlelwano nabalimi, abenzi bakashokoledi nabahlinzeki.

"Imboni kashokoledi, ikakhulukazi ezingeni lemisebenzi yezandla, ivulekile kakhulu futhi isebenzisana, njengoba kunjalo nemboni yezobuchwepheshe yabathengi," kusho u-Alter.“Abantu bayawuthakasela umsebenzi wabo futhi bayakujabulela ukwabelana nabadlali abasha abakufundile.Saya ezingqungqutheleni zikashokholethi, zokudla nezokudla, sasebenza amanethiwekhi ethu, sasebenzisa ithuba lezimemo eziningi esizitholile.Into eyodwa iholela kwenye.Udinga nje ukuzimisela ukuzibeka lapho futhi uhloniphe ulwazi lwabanye nesikhathi.”

Inkampani iphinde ikhethe ukungakhawuleli abathengi kumkhiqizo owodwa othize kashokoledi noma umphakeli ngendlela, yithi, i-Nespresso yenza ngayo ngama-pods ayo ekhofi.“Akuzange kube ukuthi, 'Heyi, bheka izwe likashokoledi, siyakulandela,” kusho u-Alter.“Isimo sethu sengqondo ebesisebenzisana nathi sihle kuwo wonke umuntu.Siqwashisa ngenqubo yokwenza ushokoledi abathengi bansuku zonke abangazi lutho ngayo.”

"Njengemboni, ngicabanga ukuthi sihlala sibheke imibono emisha ekhonjiswa ukuthi iyasebenza, kodwa indaba enhle engenabufakazi ayifiki kude kakhulu," kusho uGreg D'Alesandre, uCacao Sourcerer weDandelion Chocolate, omunye umhloli wokuqala wanqoba ukungabaza futhi manje ungumhleli we-CocoTerra.“Into engihlaba umxhwele kakhulu yindlela uNate neqembu lakhe abanolwazi ngayo futhi abashayela ngayo.Babenombono oyisisekelo othakazelisayo nombono okufanele bawulandele futhi banqobe noma yiziphi izinselelo eziqhamukayo.”

I-CocoTerra ayikabi nalo usuku lokukhishwa kwayo, nakuba umthombo onolwazi ngale nkampani uthe amayunithi okuqala kufanele abe esetholakala ngesikhathi sokuthenga samaholide wangonyaka ozayo.Uhlelo lokuthengisa ngqo kubathengi ekuqaleni ngethemba lokubambisana nabathengisi abafana noWilliam-Sonoma ngokuhamba kwesikhathi.USaal uthi inkampani iqoqe imali engaphezu kuka-$2 million ekutshalweni kwezimali “kubantu abajabulile mayelana namandla okwenza ushokoledi etafuleni, ngenxa yokuthi bathanda ushokoledi, noma abanolwazi olufanele ezimbonini ezihlobene—ukudla, iwayini, ukhokho-noma wasebenza nathi ngaphambili, noma uvele ukholwe ukuthi singakwenza kwenzeke.”

Manje uvivinyo kuzoba ukuthi abathengi basekhaya sebekulungele yini ukwengeza enye i-gizmo yokuzenzela eceleni kwabo abenza u-ayisikhilimu nezinkwa.Ukuze uphumelele ngezinga elikhulu, abanye abahlaziyi bathi i-CocoTerra izodinga ukusebenzisana ngale kwemakethe encane kashokoledi wezandla, nenkampani efinyelela umhlaba wonke, njenge-Nestle.

"Ngilindele isikhalo esithile phakathi kwabathandi bakashokoledi nokhokho ekuqaleni, kodwa ukuqina kwemakethe akunakwenzeka ngaphandle uma umdlali kashokholethi ohamba phambili abayisithupha ethola noma egunyaza ubuchwepheshe," kusho u-Oliver Nieburg, umhlaziyi wezokudla neziphuzo okusimeme kwa-Lumina Intelligence, ekhuluma ngesitolo esikhulu se-confectionary. ama-conglomerates."Sekushiwo, umenzi kashokholethi oyingcweti wasekhaya angase anikeze abathengi enye indawo ye-candy bar evamile egcwele ushukela."

Ngisho nangemva kweminyaka emihlanu ye-R&D kanye nama-jitters ahambisana nokuhlangana ndawonye emkhiqizweni owodwa, umcabango owodwa olula ugcina i-CocoTerra iqhubeka: “Abantu bayawuthanda ushokoledi,” kusho uSaal.“Umdlandla wayo awusekho eshadini.Uma singangeza kulowo mdlandla ngokwenza abathengi bangene kakhulu kulolu thando, asisekho ebhizinisini likashokoledi.Sisebhizinisini lenjabulo.”

Idatha iyisithombe sesikhathi sangempela *Idatha ibambezelekile okungenani imizuzu engu-15.Global Business and Financial News, Stock Quotes, Market Data and Analysis.

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