I ka makahiki 2013, aia ʻo Nate Saal i kahi hoʻāʻo kokoleka ma Palo Alto, Kaleponi, i ka wā i ʻike ai ʻo ia ʻo ke kokoleka - e like me ke kofe, ʻo ka "bean" aloha ʻē aʻe mai ka equator - he mea hiki i nā mea kūʻai ke hana no lākou iho ma ka home.Ma ia wahi, ua hoʻopuka ʻo ia i ka manaʻo e lilo ʻo CocoTerra, kahi mea hana countertop i kēia manawa i nā hana hoʻāʻo hope e hoʻohuli ai i nā nibs cacao i hoʻomoʻa ʻia i mau pahu kokoleka i hoʻomaʻemaʻe ʻia i ka manawa e nānā ai iā "Charlie and the Chocolate Factory."

ʻO ke ala mai ka manawa aha a hiki i ka huahana hoʻopau e hōʻike ana i ka nui o ka tinkering, ka hou a me ka hoʻomohala ʻana i nā kuʻikahi e lawe mai i ka ʻenehana hou e like me kēia i ka mākeke chocolate honua he $103 biliona, ʻoiai inā he ʻoihana ʻoe i waho.ʻAʻole ʻike ʻo Saal e pili ana i ke kokoleka ma mua o ka leʻaleʻa i ka ʻono.

Ua hoʻonaʻauao ʻia ma Yale i ka molecular biophysics a me ka biochemistry, ua hoʻokumu ʻo ia i kāna ʻoihana hoʻomohala a me ka laikini ʻana i nā polokalamu polokalamu ma nā ʻano hoʻomaka ʻana o Silicon Valley.ʻOiai ma hope o ka hoʻomaka ʻana a me ke kūʻai aku ʻana i nā huahana paʻakikī loa i nā hui e like me Cisco Systems, ke kūkulu ʻana i kahi "robot" hana kokoleka e koi i kahi pihi aʻo koʻikoʻi.

Ua hoʻomaka me nā toni o nā wikiō YouTube."Hoʻokahi makahiki wau i hoʻonaʻauao ai iaʻu iho a lawe i nā papa no ka hana kokoleka, kemika kokoleka, ka physics o nā lako hana hana kokoleka a me ke aʻo ʻana e pili ana i ka ulu ʻana, ke ʻoki ʻana, ka ʻohi ʻana a me ka fermenting cacao," wahi a Saal.

ʻO ka hana ʻana i ke kokoleka mai nā nibs maʻamau e lawe ma kahi o 24 mau hola a me nā ʻauwaʻa o nā mīkini paʻakikī.Akā, ua manaʻo ʻo Saal - he mea leʻaleʻa DIY a me ka mea mālama pipi a me ka mea hana waina - hiki iā ia ke wikiwiki i ke kaʻina hana no ka hana ʻana i ke kokoleka ma o ka wili ʻana, hoʻomaʻemaʻe, conching, hoʻomaʻamaʻa a me ka hoʻoheheʻe ʻana i hoʻokahi ʻōnaehana hui.'Ōleloʻo ia, "ʻAʻole i loli ka ʻenehana e pili ana i ka hana ʻana i ke kokoleka i nā makahiki 150, a manaʻo wau, 'ʻAe, no ke aha?'"

ʻO ka mākeke US no ke kokoleka hoʻokahi wale nō ma 2018 kokoke i $ 3.9 biliona, e like me ka Mordor Intelligence.Hoʻohana pinepine ʻia ʻo "craft" chocolate, hana kēia mau mea kūʻai kūʻokoʻa i nā pūʻulu liʻiliʻi me ka manaʻo nui i ka hoʻomau a me ka noʻonoʻo e pili ana i ka ʻimi ʻana i nā mea ʻoi aku ka liʻiliʻi me ka liʻiliʻi o nā mea hoʻohui mai ka bean a i ka pā.ʻOiai e hana ana nā hui ʻeono o ka honua, ʻo Mars, Nestle a me Ferrero Group, ka hapa nui o ke kokoleka i hoʻopau ʻia e like me ka candy, ke ulu wikiwiki nei kēia ʻāpana liʻiliʻi o nā mea hana lima ma kahi mākeke nui e ulu nei.

Wahi a Zion Market Research, manaʻo ʻia ka loaʻa ʻana o ke kokoleka honua ma kahi o $ 162 biliona e 2024, e ulu ana i ka ulu ulu makahiki ma kahi o 7% ma waena o 2018 a me 2024.

ʻO ka paʻi ʻana i kēlā kahawai e hoʻomanawanui a me nā mākau schmoozing.I ka hopena o ka makahiki 2015, lawe mai ʻo Saal iā Karen Alter, he mea hoʻolālā hoʻomaka hoʻomaka a kaulana ʻo Intel ʻo ia ka luna nui o CocoTerra i kēia manawa.Ua hoʻomaka lākou e hoʻokomo i nā mea hoʻopukapuka ʻānela i nā hanana i lawe mai i nā loiloi mua.Ua hui ʻo Saal i kahi hui i hoʻolauna iā ia i kahi ʻoihana hoʻolālā kaulana ʻo Ammunition (i ʻike ʻia no nā headphone Beats a me nā pahu kofe robot Café-X).

Wahi a Alter, "Ua hauʻoli loa lākou i ka mea a mākou e kūkulu nei, manaʻoʻiʻo i ka huahana a makemake lākou e kōkua i ka lawe ʻana i ka mea hana kokoleka mua i ka mākeke.ʻO ia ka hoʻokō kālā nui mua no mākou ma ke ʻano he ʻoihana akā he hana koʻikoʻi nui ia. "Ua lilo ʻo Ammunition i hoa hoʻolālā no CocoTerra i ka hoʻomaka ʻana o ka makahiki 2017. "Ma hope o ka nui o nā manaʻo, nā manaʻo a me nā hoʻāʻo," wahi a Saal, "ʻo ka pane i kaʻu nīnau e pili ana i ka hiki ke hana i ke kokoleka ma ka home he ʻae."

ʻAʻole like ka pane mua mai ke kālepa kokoleka."Ua manaʻo wau ua pupule loa lākou i koʻu kamaʻilio mua ʻana iā lākou ma ke kelepona," wahi a John Scharffenberger, ka mea hana waina a me ka mea hana kokoleka ma San Francisco Bay Area ma hope o Scharffen Berger Chocolate, ka hui i hoʻomaka i ka neʻe ʻana i ka hana kokoleka ʻAmelika ma ka hope o 1990s.Ua loaʻa iā Hershey iā Scharffen Berger i ka makahiki 2005 ma kahi o $ 10 miliona.

Ua hoʻokokoke ka hui ʻo CocoTerra i ke ʻano o ka ʻoihana akua e like me ke kāhea anuanu, a ua uku ʻia ko lākou pilikia.“Ua ʻike au i ka mīkini, hālāwai me ka hui hoʻokele a me nā ʻenekinia, a, ʻo ka mea nui loa, hoʻāʻo i ke kokoleka, a hele aku, 'Geeze, Louise!Maikaʻi maoli kēia,'” wahi a Scharffenberger, ʻo ia ka mea hoʻopukapuka CocoTerra i kēia manawa.

I loko o kahi hōʻike pilikino i Iune i hala ma ke kula kuke ma Santa Monica, ua hoʻololi ʻo Saal i kekahi mau ʻāpana nibs i ke kokoleka paʻa paʻa i loko o ʻelua mau hola.ʻO ka holomua o ka hoʻolālā ʻana o CocoTerra he hana hoʻomaʻemaʻe e hoʻohana ana i nā bearings pōpō kila kila e wili i nā nibs i loko o nā poloka hale liʻiliʻi o ke kokoleka.Mālama ka ʻōnaehana hoʻoluʻu ikaika i ka mahana i ka wā o ke kaʻina hana hoʻoheheʻe koʻikoʻi, kahi e hoʻololi ai i ke kokoleka wai i ʻano paʻa.He centrifuge wili nō hoʻi kēia mea e hoʻokaʻawale a hoʻoheheʻe i ke kokoleka i loko o kahi ʻano apo kū hoʻokahi ma kahi o 250 grams hiki ke wāwahi a ʻai ʻia paha.

Ke alakaʻi nei kekahi papa hana hoa i nā mea hoʻohana i kēlā me kēia ʻanuʻu a loaʻa i nā ʻano meaʻai no ka hana ʻana i ke kokoleka a hiki i ke koho ʻana i ke kumu o ka pī (e like me ke kofe a me ka waina, ʻokoʻa nā ʻāpana koko like ʻole) a me ka pākēneka koko (ʻoi aku ka ʻono).

Ma mua o ka hoʻonoho ʻana iā lākou iho ma ke ʻano he David i loko o kahi ʻoihana kokoleka Goliaths, ua koho ʻo CocoTerra e hoʻomaikaʻi iā lākou iho a hana mai loko mai.I ka wā mua, ua hui pū ʻo Saal lāua ʻo Alter i ka Fine Chocolate Industry Association e hui a aʻo mai nā loea like ʻole.Ua noi lākou i nā ʻōlelo aʻo ma nā papa, a ua hele i nā hanana kokoleka koʻikoʻi e like me ka Northwest Chocolate Festival e hoʻokumu i nā pilina me nā mahiʻai, nā mea hana kokoleka a me nā mea hoʻolako.

"ʻO ka ʻoihana kokoleka, ʻoi aku hoʻi ma ka pae ʻoihana, ua wehe a hui pū ʻia, e like me ka ʻoihana ʻenehana mea kūʻai aku," wahi a Alter.“ʻOliʻoli ka poʻe i kā lākou hana a hauʻoli e kaʻana like i nā aʻo ʻana me nā mea pāʻani hou.Ua hele mākou i ke kokoleka, nā meaʻai a me nā hui ʻenehana meaʻai, hana i kā mākou pūnaewele ponoʻī, lawe pono i ka hapa nui o nā kono i hiki mai iā mākou.Hoʻokahi mea alakaʻi i kekahi.Pono ʻoe e mākaukau e hoʻokau iā ʻoe iho ma laila a mahalo i ka ʻike a me ka manawa o nā poʻe ʻē aʻe.

Ke koho nei ka hui ʻaʻole e kaupalena i nā mea kūʻai aku i hoʻokahi makaleka kikoʻī a mea hoʻolako paha i ke ala, e ʻōlelo ai, hana ʻo Nespresso me kāna mau kofe."ʻAʻole loa, 'E, e nānā i ka honua kokoleka, ke hele mai nei mākou ma hope ou," wahi a Alter."ʻO kā mākou ʻano i hui pū me mākou he maikaʻi ia no nā mea āpau.Ke hāpai nei mākou i ka ʻike e pili ana i kahi hana hana kokoleka i ʻike ʻole ʻia e nā mea kūʻai aku i kēlā me kēia lā.

"Ma ke ʻano he ʻoihana, manaʻo wau e mākaukau mau mākou no nā manaʻo hou i hōʻike ʻia e hana, akā ʻo kahi moʻolelo maikaʻi me ka hōʻoia ʻole ʻaʻole i mamao loa," wahi a Greg D'Alesandre, Cacao Sourcerer o Dandelion Chocolate, kekahi mea hōʻike mua loa. Ua lanakila ʻo ia i ka manaʻo kānalua a ʻo ia ka mea hana ʻo CocoTerra."ʻO ka mea e mahalo nui ai iaʻu, ʻo ia ka ʻike a me ke alakaʻi ʻana iā Nate a me kāna hui.He manaʻo kumu hoihoi ko lākou me ka ʻike e hahai ai a lanakila i nā pilikia i hiki mai.

ʻAʻohe lā hoʻokuʻu ʻia ʻo CocoTerra, ʻoiai ua ʻōlelo kahi kumu me ka ʻike o ka hui e loaʻa nā ʻāpana mua i ka wā kūʻai hoʻomaha o ka makahiki e hiki mai ana.ʻO ka hoʻolālā e kūʻai pololei aku i nā mea kūʻai aku i ka wā mua me ka manaʻolana e hui pū me nā mea kūʻai aku e like me Williams-Sonoma i ka manawa.Ua ʻōlelo ʻo Saal, ua hoʻonui ka hui ma mua o $ 2 miliona i nā hoʻopukapuka kālā mai "ka poʻe e hauʻoli nei i ka hiki ke hana i ka hale kokoleka, no ka mea makemake lākou i ke kokoleka, a i ʻole ka ʻike pili i nā ʻoihana pili - ka meaʻai, ka waina, ka cacao - a i ʻole he hana pū me mākou ma mua, a i ʻole manaʻoʻiʻo hiki iā mākou ke hoʻokō. "

I kēia manawa, ʻo ka hoʻāʻo ʻana inā mākaukau nā mea kūʻai hale e hoʻohui i kahi gizmo make-it-home me kā lākou ice cream a me nā mea hana berena.No ka holomua ma ka laulā nui, ʻōlelo kekahi poʻe loiloi e pono e hui pū ʻo CocoTerra ma waho o ka mākeke makaleka liʻiliʻi liʻiliʻi, me kahi hui i hiki i ka honua holoʻokoʻa, e like me Nestle.

"Ke manaʻo nei au i ka hoʻopiʻi niche ma waena o ka poʻe makemake kokoleka a me ka koko i ka wā mua, akā ʻaʻole hiki ke hoʻonui ʻia ka mākeke koʻikoʻi inā ʻaʻole i loaʻa a laikini paha i kahi mea pāʻani kokoleka kiʻekiʻe ʻeono," wahi a Oliver Nieburg, ka mea ʻai meaʻai a me ka mea inu ma Lumina Intelligence, e pili ana i ka confectionary nui. conglomerates."ʻO kēlā ʻōlelo, hiki i kahi mea hana kokoleka ma ka home ke hāʻawi aku i nā mea kūʻai aku i kahi koho ʻē aʻe i ka pahu lole paʻa i ke kō maʻamau."

ʻOiai ma hope o ʻelima mau makahiki o ka R&D a me nā haʻalulu e hiki mai ana me ka hele ʻana a pau ma ka huahana hoʻokahi, hoʻokahi manaʻo maʻalahi e hoʻomau iā CocoTerra: "Aloha ka poʻe i ke kokoleka," wahi a Saal.“ʻO ka hoihoi no ia mea ma waho o nā palapala.Inā hiki iā mākou ke hoʻohui i kēlā hoihoi ma ka hoʻokomo ʻana i nā mea kūʻai aku i kēia makemake, ʻaʻole mākou i loko o ka ʻoihana kokoleka.Aia mākou i ka ʻoihana hauʻoli.

He kiʻi paʻi manawa maoli ka ʻikepili *Ua lohi ka ʻikepili ma kahi o 15 mau minuke.Nūhou Pāʻoihana honua a me nā Waiwai, Nā Kūʻai Kūʻai, a me ka ʻikepili a me ka ʻikepili o ka mākeke.

https://www.youtube.com/watch?v=qzWNNIBWS2U

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