Mu 2013 wochita bizinesi wambiri Nate Saal anali pakudya chokoleti ku Palo Alto, California, pomwe zidamutulukira kuti chokoleti - monga khofi, "nyemba" yokondedwa ya equator - ndichinthu chomwe ogula amatha kudzipangira okha kunyumba.Pomwepo, adaganiza zokhala CocoTerra, chida chogwiritsira ntchito pakompyuta chomwe chili m'magawo omaliza oyesera omwe amasintha ma cocoa okazinga kukhala chokoleti choyengedwa pafupifupi nthawi yomwe imatenga kuwonera "Charlie ndi Fakitale ya Chokoleti."

Njira yochokera ku nthawi yotsiriza mpaka yomaliza ikuwonetsa kuchuluka kwa kugwedezeka, thukuta komanso kumanga bwino mgwirizano kumabweretsa ukadaulo watsopano ngati uwu pamsika wa chokoleti wapadziko lonse wa $ 103 biliyoni, makamaka mukakhala kunja kwamakampani.Saal samadziwa chilichonse chokhudza chokoleti kupatula kusangalala ndi kukoma kwake.

Wophunzira ku Yale mu biophysics ya mamolekyulu ndi biochemistry, adakhazikitsa ntchito yake yopanga ndikupereka zilolezo pamapulogalamu osiyanasiyana oyambira ku Silicon Valley.Koma ngakhale mutayambitsa ndikugulitsa zinthu zovuta kwambiri kumakampani monga Cisco Systems, kupanga "roboti" yopanga chokoleti kungafune kuphunzira kwambiri.

Zinayamba ndi matani a makanema a YouTube."Ndidakhala chaka chimodzi ndikudziphunzitsa ndikuphunzira kupanga chokoleti, chemistry ya chokoleti, fiziki ya zida zopangira chokoleti komanso kuphunzira za kulima, kudulira, kukolola ndi kupesa koko," akutero Saal.

Kupanga chokoleti kuchokera ku nibs nthawi zambiri kumatenga maola osachepera 24 ndi makina ambiri odula, okwera mtengo.Koma Saal - wokonda kuchita masewera olimbitsa thupi a DIY komanso woweta njuchi komanso wopanga vinyo - amakhulupirira kuti atha kufulumizitsa kupanga chokoleti pogaya, kuyenga, kugwedeza, kutenthetsa ndi kuumba mu dongosolo limodzi logwirizana.Iye anati: “Njira zopangira chokoleti sizinasinthe m’zaka 150, ndipo ndinaganiza kuti, ‘Bwanji?’”

Msika waku US wa chokoleti chokha mu 2018 unali pafupi $ 3.9 biliyoni, malinga ndi Mordor Intelligence.Chokoleti chomwe nthawi zambiri chimatchedwa "craft" chokoleti, mitundu yambiri yodziyimira payokha imapanga timagulu ting'onoting'ono ndikugogomezera kukhazikika komanso chidwi pakupeza zosakaniza zabwino kwambiri ndi zowonjezera zochepa kuchokera ku nyemba za cacao kupita ku bar.Ngakhale magulu asanu ndi limodzi padziko lonse lapansi, kuphatikiza Mars, Nestle ndi Ferrero Gulu, amapanga chokoleti chodyedwa ngati maswiti, gawo laling'onoli la opanga zaluso likukula mwachangu pamsika wawukulu womwe ukuyenda kale.

Malinga ndi Zion Market Research, ndalama za chokoleti padziko lonse lapansi zikuyembekezeka kufika pafupifupi $ 162 biliyoni pofika 2024, zikukula pachaka pafupifupi 7% pakati pa 2018 ndi 2024.

Kulowa mumtsinje uwu kunafuna kuleza mtima ndi luso losokoneza.Chakumapeto kwa chaka cha 2015, Saal adabweretsa Karen Alter, katswiri wodziwika bwino woyambitsa komanso msirikali wakale wa Intel yemwe tsopano ndi wamkulu wa opareshoni ku CocoTerra.Onse pamodzi adayamba kuyika osunga angelo pazochitika zomwe zidabweretsa macheke oyamba.Kulumikizana ndi Saal komwe anakumana pamsonkhano wina adamudziwitsa za kampani yodziwika bwino yopanga zida za Amunition (yodziwika ndi mahedifoni a Beats ndi khofi wa Café-X).

Alter anati, "Iwo anali okondwa kwambiri ndi zomwe timamanga, amakhulupirira zomwe timapanga ndipo amafuna kuthandiza kubweretsa wopanga chokoleti woyamba kumsika.Unali kudzipereka kwakukulu kwachuma kwa ife monga kampani koma kunali kofunika kwambiri koyambirira. "Zida zidakhala mnzake wopanga CocoTerra koyambirira kwa chaka cha 2017. "Pambuyo pa malingaliro ambiri, malingaliro ndi mayesero," Saal akuti, "yankho la funso langa lokhudza kuthekera kopanga chokoleti kunyumba linali inde."

Kuyankha koyamba kuchokera ku malonda a chokoleti sikunali kotsimikizika."Ndinkaganiza kuti anali openga kwambiri nditayamba kulankhula nawo pafoni," akutero a John Scharffenberger, kampani yopanga chokoleti ku San Francisco Bay Area kuseri kwa Scharffen Berger Chocolate, kampani yomwe idayambitsa kagulu ka chokoleti yaku America. kumapeto kwa zaka za m'ma 1990.Hershey adagula Scharffen Berger mu 2005 pafupifupi $ 10 miliyoni.

Gulu la CocoTerra lidayandikira munthu wofanana ndi a godfather ngati kuyimba kozizira, ndipo chiwopsezo chawo chinapindula."Ndinawona makinawo, ndinakumana ndi gulu la oyang'anira ndi mainjiniya, ndipo, chofunika kwambiri, ndinayesa chokoleti, ndipo ndinati, 'Geeze, Louise!Izi ndizabwino kwambiri,'” akutero Scharffenberger, yemwe tsopano ndi Investor ya CocoTerra.

Panthawi yachiwonetsero chachinsinsi mu June watha pasukulu yophika ku Santa Monica, Saal adasandutsa ma scoops angapo kukhala chokoleti cholimba m'maola awiri okha.Kupambana kwa mapangidwe a CocoTerra ndi njira yoyenga yomwe imagwiritsa ntchito zitsulo zosapanga dzimbiri za mipira yosapanga dzimbiri pogaya tinthu tating'onoting'ono ta chokoleti.Dongosolo lozizira logwira ntchito limawongolera kutentha panthawi yofunika kwambiri, yomwe imasintha chokoleti chamadzi kukhala cholimba.Chipangizochi chilinso ndi centrifuge yozungulira yoperekera ndikuumba chokoleti kukhala mphete yapadera ya pafupifupi magalamu 250 yomwe imatha kuthyoledwa kapena kudyedwa yathunthu.

Pulogalamu yamnzake imatsogolera ogwiritsa ntchito pang'onopang'ono ndikuphatikiza maphikidwe opangira chokoleti kuti asankhe komwe nyemba imachokera (monga khofi ndi vinyo, zigawo zosiyanasiyana za cacao zimatulutsa kununkhira kosiyana) ndi kuchuluka kwa koko (otsika ndi okoma).

M'malo modziyika ngati David mumakampani opanga chokoleti Goliaths, CocoTerra adasankha kudzikondweretsa okha ndikugwira ntchito mkati.M'mbuyomu, Saal ndi Alter adalowa nawo mu Fine Chocolate Industry Association kuti akumane ndi kuphunzira kuchokera kwa akatswiri osiyanasiyana.Amapempha upangiri m'makalasi, ndipo adapita ku zochitika zofunika za chokoleti monga Chikondwerero cha Chokoleti cha Kumpoto chakumadzulo kuti akhazikitse ubale ndi alimi, opanga chokoleti ndi ogulitsa.

"Makampani a chokoleti, makamaka pazantchito zaluso, ndi otseguka komanso ogwirizana, monga momwe amagwirira ntchito paukadaulo wa ogula," akutero Alter."Anthu amasangalala ndi luso lawo ndipo ali okondwa kugawana zomwe aphunzira ndi osewera atsopano.Tinapita kumisonkhano ya chokoleti, chakudya ndi chakudya, timagwiritsa ntchito maukonde athu, timagwiritsa ntchito mwayi woitanira anthu ambiri.Chinthu chimodzi chimatsogolera ku china.Muyenera kukhala okonzeka kudziyika nokha ndikulemekeza zomwe ena akudziwa komanso nthawi. ”

Kampaniyo imasankhanso kuti asachepetse ogula ku mtundu umodzi wa chokoleti kapena ogulitsa momwemo, nenani, Nespresso imachita ndi makofi ake a khofi."Sizinali konse, 'Hei, yang'anani dziko la chokoleti, tikukutsatirani," akutero Alter."Maganizo athu anali ogwirizana ndi ife ndi abwino kwa aliyense.Tikudziwitsa anthu za njira yopangira chokoleti yomwe ogula tsiku lililonse sadziwa zambiri. ”

"Monga makampani, ndikuganiza kuti nthawi zonse timakhala ndi malingaliro atsopano omwe akuwonetsedwa kuti agwire ntchito, koma nkhani yabwino yopanda umboni sichifika patali," akutero Greg D'Alesandre, Cacao Sourcerer wa Dandelion Chocolate, woyesa wina woyambirira yemwe. anagonjetsa kukayikira ndipo tsopano ndi wothandizira wa CocoTerra."Chinthu chomwe chimandisangalatsa kwambiri ndi momwe Nate ndi gulu lake alili wodziwa komanso wolimbikira.Anali ndi lingaliro lofunikira lofunikira ndi masomphenya oti atsatire ndikuthana ndi zovuta zilizonse zomwe zingabwere. ”

CocoTerra ilibe tsiku lomasulidwa, ngakhale gwero lodziwa za kampaniyo lidati magawo oyamba akuyenera kupezeka pofika chaka chamawa.Ndondomekoyi ndikugulitsa mwachindunji kwa ogula poyamba ndikuyembekeza kuyanjana ndi ogulitsa monga Williams-Sonoma pakapita nthawi.Saal akuti kampaniyo yapeza ndalama zokwana madola 2 miliyoni kuchokera kwa "anthu omwe ali ndi chidwi ndi kuthekera kopanga chokoleti patebulo, mwina chifukwa amakonda chokoleti, kapena ali ndi chidziwitso chofunikira m'mafakitale okhudzana nawo - chakudya, vinyo, koko-kapena ali ndi chidziwitso chofunikira m'mafakitale ena - chakudya, vinyo, koko - kapena adagwira nafe ntchito kale, kapena ingokhulupirirani kuti titha kuchita. ”

Tsopano kuyesa kudzakhala ngati ogula kunyumba ali okonzeka kuwonjezera gizmo ina yodzipangira kunyumba pamodzi ndi ayisikilimu ndi opanga mkate.Kuti apambane pamlingo waukulu, akatswiri ena akuti CocoTerra ifunika kugwirira ntchito limodzi kupyola msika wawung'ono wa chokoleti, ndi kampani yofikira padziko lonse lapansi, monga Nestle.

"Ndimayembekezera kuti anthu okonda chokoleti ndi cocoa asangalale poyambirira, koma kutsika kwa msika sikungatheke pokhapokha ngati wosewera chokoleti wamkulu atapeza kapena kupereka chilolezo chaukadaulo," atero Oliver Nieburg, wofufuza zazakudya ndi zakumwa zokhazikika ku Lumina Intelligence, ponena za confectionary yayikulu. magulu."Izi zati, wopanga chokoleti kunyumba atha kupatsa ogula njira ina yopangira maswiti odzaza ndi shuga."

Ngakhale patatha zaka zisanu za R&D ndi jitters zomwe zimabwera ndi kupita zonse-in-chimodzi pa chinthu chimodzi, lingaliro losavuta limapangitsa CocoTerra kupita: "Anthu amakonda chokoleti," Saal akutero."Chidwi chake sichidziwika.Ngati titha kuwonjezera chidwicho potengera ogula kuti achite nawo chidwi ichi, sitilinso mubizinesi ya chokoleti.Tili mu bizinesi yachisangalalo. "

Deta ndi chithunzi chanthawi yeniyeni *Deta imachedwa mphindi 15.Global Business and Financial News, Stock Quotes, ndi Market Data ndi Analysis.

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